AdSmoke

Year Founded: 2011

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AdSmoke is a video ad network specializing in user generated content.
AdSmoke allows web site owners to earn money by serving commercials in front of their embedded videos.
It has been said that online display advertising is 5 times as effective as text based advertising and rich media (video) advertising is 8 times as effective as display. Thus, rich media ads can be up to 40 times as effective as text ads.
As television viewers are spending less time watching television and more time on the Internet, advertisers need an effective way to retain their target audiences. In addition, publishers of video content need an efficient way to earn revenue.
AdSmoke™ was founded by 4 ex-Yahoo! business development and technology employees.
AdSmoke™ was born out of the desire to help web site owners monetize their embedded Youtube inventory and to help advertisers with low cost video ad distribution.