WhoSay, founded in Los Angeles in 2010, is capitalizing on the celebrity image industry by providing a trusted platform for them to voice their opinions and develop their brand. The company is composed of three core pieces: a talent app, branded content and an editorial department.
Beeswax is still a tiny startup, but its mission to empower advertisers with their own customizable, cost-effective, cloud-based bidding service is a big one. For those who follow the dizzying progress of adtech, it may be one of NYC's most important new ventures to watch.