33 NYC Media Tech Companies You Should Know

It’s an exciting time to work in the media. While the industry has taken a beating in recent years, that has led it to become one of the most tech-savvy and forward thinking industries in existence. Big, legacy media companies like the New York Times are investing in virtual reality storytelling and producing stories on Facebook Live. Media startups are telling new stories in new ways with new mediums. It’s a fun and constantly changing business. And, if you want to be a part it, you’re in luck because several are hiring.

 

Place Exchange specializes in technology for navigating the Out of Home, or OOH, media landscape. For example, the Place Exchange Dynamic Creative solution automates real-time messaging personalization so marketers are able to build more relevant and effective OOH ad campaigns.

 

Squarespace offers website building solutions, including templates for creating blogs, email marketing and SEO tools and capabilities for establishing digital storefronts designed to showcase a business’s products and services. Squarespace’s customers range from photographers to restaurants. 

 

Dotdash Meredith is responsible for a variety of online and print publications and also offers solutions to help advertisers identify and connect with target consumers. Dotdash Meredith’s brands include Better Homes & Gardens, Southern Living, Lifewire, Entertainment Weekly, Allrecipes and InStyle.

 

Advertisers look to tech company adMarketplace to help them optimize their digital media assets to improve search performance and engage high-intent consumers. The company also works with publishers, providing them with tools for ad monetization and enhancing the consumer search journey.

 

Magnite is an adtech company enabling connections between media owners and advertisers. For streaming services, Magnite offers technology for monetizing content, efficiently managing deals and avoiding repetitive ad breaks. Advertisers can also benefit from Magnite’s solutions, which provide a self-service buying experience and strategic audience access.

 

Fluent aims to tailor digital experiences for businesses through their network of lead-generating websites. It uses targeted campaigns and surveys to connect businesses with their audiences. The company is headquartered in New York City. 

 

DraftKings is a tech company focused on sports and gaming. It’s known for its sports betting, fantasy sports and mobile casino gaming platforms, but DraftKings also produces media content through a partnership with Vox Media. The DraftKings Network website covers sports betting and fantasy sports analysis for a broad range of leagues, including the NFL, MLB, UFC and NASCAR.

 

Getty Images offers professionally-produced photos, videos and other media content that can be used to create marketing materials, for example, or appear alongside news stories. Getty Images’ customers can also take advantage of its global network of thousands of creators to request custom visual content to represent their brand. 

 

Equativ makes tech solutions to streamline advertising operations and improve the effectiveness of media campaigns, with offerings that serve advertisers, publishers and broadcasters. Its tools and expertise cover audience targeting, creative personalization, monetization, media planning and measuring the carbon impact of media campaigns.

 

Artists, venues and promoters use DICE’s ticketing platform to market their live events to fans. Ticket buyers can search DICE’s website or mobile app for live events in their area or link the technology with a Spotify or Apple Music account so they get show recommendations that align with the music they listen to. The company says its goal is enabling “fans to experience more of the shows they love in the most hassle-free way possible.”

 

Optimum, headquartered in New York City, is a broadband communications and video services provider. It serves nearly 5 million residential and business customers across 21 states with broadband, video and mobile content. The company also provides hyper-local, national, international and business news through its News 12 and i24NEWS networks.

 

Grocery TV is a digital advertising company that strategically places screens displaying ad content in brick-and-mortar stores across the United States. It boasts a network of over 21,000 displays in more than 4,400 stores. Its in-store marketing solutions offer brands the opportunity to engage with potential customers through tailored campaigns, leveraging factors like geographic location to maximize the impact of its services. 

 

NBCUniversal produces television, streaming and film content that reaches viewers through the company’s roster of networks, studios and other globally recognized brands. Its media library encompasses a variety of content types ranging from popular film franchises like Trolls to talk shows such as The Tonight Show Starring Jimmy Fallon and Late Night With Seth Meyers. In addition to entertaining audiences, NBCUniversal also works on developing and deploying technologies that innovate broadcasting and streaming.

 

Comcast Advertising is a digital media company focused on the TV advertising industry. It operates three brands: Effectv, which uses data to help advertisers connect with their target audiences; FreeWheel, which offers ad platforms with capabilities for buyers and sellers; and AudienceXpress, which collaborates with brands to produce data-driven ad campaigns for TV and streaming services.

 

Philo is enhancing the TV streaming landscape with a subscription that delivers over 60 channels affordably. Viewers can stream top-rated shows and movies through compatible web, TV, and mobile options. For added flexibility, Philo allows simultaneous streaming on three devices and 10 profiles per account. More formats allow customers to get the most out of their Philo package while ensuring others get to join in.

 

JW Player produces a range of digital products designed to support companies working within the digital video economy, allowing them to better connect and engage with audiences on screens of all kinds. From high-quality, consistent video playback and streaming capabilities to Video Player bidding Technology designed to maximize fill rate and CPM, JW Player is an industry-leading platform for both maximizing advertising potential and excellent user experiences.

 

Vimeo is a platform that provides professional software and tools to host, share and sell videos. The company currently offers different plans based on the data storage space and analytics capabilities each content creator needs. The Viemo platform even offers customization tools like color matching for brands and HDR capabilities.

 

Newsela builds reading comprehension using nonfiction that’s always relevant—daily news. The platform aggregates daily news articles from top national and regional publications and allows students to read them across five different reading levels. Catering to students’ individual learning capabilities, the company encourages readers to engage with news at a specialized reading level and empowers students to change reading levels as they see fit. The platform also provides embedded quizzes to assess students’ reading development and proficiency within Common Core standards.

 

Snapchat is a new take on social networking.The service allows users to snap a photo or video, add a caption and then share it with friends. Because the images disappear, users are able to share intimate moments of their lives they may not want Grandma to see on their Facebook page. 

 

BuzzFeed is a viral news factory. They pump out tons of shareable internet content that run the gamut from hard news to listicles about what it’s like to grow up in Florida. BuzzFeed is a behemoth, reaching over 200 million people a month. To put that into context, there are only around 240 million adults in America. 

 

Dailymotion is a video platform for discovering the latest events in news, sports, entertainment and music. The company has partnerships to media giants like Bloomberg, Cheddar, BBC News and Billboard to bring viewers the most up-to-date content.

 

theSkimm is the millennial woman’s front page. Upon signing up for the company’s daily newsletter, subscribers receive a quippy breakdown of the day’s need-to-know news. The company’s employees do the reading for you and summarize the world’s most essential news with fresh editorial content that gets readers up to speed.

 

Tronc is a media company boasting 10 newsrooms across the country, including Orlando, Baltimore and New York. The company delivers cross-content coverage with media available digitally and via print. Tronc’s previous work in journalism has led to 105 Pulitzer Prizes.

 

Group Nine Media is the product of four digital media brands coming together. Each brand has unique content within their own niche covering food, drink and travel (Thrillist), animals and activism (The Dodo), news and entertainment (Now This) and science, tech and exploration (Seeker). Across these brands, Group Nine has over 4 billion video views each month and over 30 million YouTube subscribers. Designed for consumption across the web, Group Nine’s brands are a go-to source for millennial audiences.

 

YouVisit lets users create, share and explore interactive virtual reality content. They're kind of like an early-stage version of YouTube, only for virtual reality content.  Anyone who has been lucky enough to experience a high-end virtual reality demo will tell you that the technology is going to change the world. 

 

Refinery29 is a digital media source aiming to inform women on politics, entertainment, health, tech and more. In addition to their 2,000 stories a month, the company also has a popular video channel with content including DIY, fitness, style, and even narrative stories told through multiple seasons. Now, with active international sites in the UK and Germany, Refinery29 continues to grow with over 25 million monthly views and 331 million users across all platforms.

 

Bloomberg is the go-to source for global news in the finance and business market. From regional stocks and commodities to tech news around the world, the comprehensive information outlet covers it all. Founded in 1981, Bloomberg created the first real-time financial platform and still consistently provides news, products and solutions to the business world today. 

 

Mic is a millennial-focused media startup, but differs from sites like BuzzFeed in its more serious approach to journalism. As many media startups are honing in on appealing to a young generation, Mic aims to cover compelling news stories by utilizing both text and video fluidly across any digital platform (i.e. phone, laptop or tablet). 

 

SheKnows is a women’s media company that covers a wide range of lifestyle topics, from parenting to fashion. With 309 million social media followers and more than 81 million unique visitors a month, SheKnows extends its their reach through their brands Blogher, Helloflo and Stylecaster.

 

NewsWhip leverages active users on social networks such as Facebook, Twitter and LinkedIn to track and find breaking news. By monitoring stories that garner significant human engagement, NewsWhip works to surface the world’s most emotive and interesting news—in real time. Across politics, regions and thousands of other niche topics, the company provides journalists with useful insights on the levels of social interaction around newly published content.

 

News Deeply is a media outlet that builds single-subject information hubs, bringing together thought leaders and influential decision makers as subject matter experts. The platform is experimenting with a form of citizen journalism, creating interactive community platforms that blend news, live events and social engagement surrounding complex global issues. The startup’s flagship platform, Syria Deeply, provides extensive coverage of the ongoing Syrian crisis.

 

Shutterstock is the leading provider of high-quality photographs, videos and music. The company makes any website, presentation, or project visually stunning. The website has a huge quantity of stock photos ranging from holiday themed, city skylines and even celebrities. 

 

Rokt has an office in the Hudson Square area and serves as an e-commerce platform that customizes the way that customers view ads. Its software shows ads after a customer completes their purchase, which increases the likelihood of interaction with said ad. The company has worked with well known companies such as Paypal and Uber.