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GoodRx is seeking a CRM & Marketing Automation Manager to execute email, push, in-app and SMS communications to support CRM initiatives. Responsibilities include building multi-channel campaigns in Salesforce Marketing Cloud, performing quality assurance, troubleshooting issues, and staying up to date with the Salesforce ecosystem.
The Communications Director at GoodRx will drive strategy and storytelling across business priorities, develop executive communications strategies, work closely with the marketing team on high-value conditions, create consumer media programs, and support the research team in media opportunities. The role requires 12+ years of experience in communications with a focus on the healthcare industry.
Seeking a Lifecycle Marketing Manager to implement and optimize lifecycle journeys for personalized customer relationships, focusing on lead nurturing and activation. Collaborate with product stakeholders to ensure a seamless user experience and drive impactful results. Responsibilities include creating and refining automated campaigns, analyzing cohort performance, and developing messaging solutions. Requires 5+ years of lifecycle marketing experience, proficiency in Salesforce Marketing Cloud, and experience in healthcare marketing.
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