Yield Optimization Associate

Posted 2 Days Ago
New York, NY
5-7 Years Experience
AdTech • Artificial Intelligence • Machine Learning
Video. Reimagined.
The Role
The Yield Optimization Associate will enhance the performance of the Connatix marketplace by analyzing data, optimizing processes, and implementing technical solutions. This role focuses on growth, efficiency, and collaboration with partners to identify and resolve performance issues while delivering actionable insights to various stakeholders.
Summary Generated by Built In

Connatix is a next-generation video platform for publishers. We believe in the power of the experience, and are on a mission to help publishers do more with their content by delivering quality videos at scale. With multiple ways to monetize and a focus on the experience, publishers can benefit from video advertising without compromise. To expand reach, Connatix has built an extensive independent syndication network for distribution. With highly immersive, first-to-market video formats, Connatix is creating a new generation of content experiences that are optimized for publisher success.

Connatix works with over 3,000 publishers worldwide and in 2018, was ranked #2 in the comScore video matrix. Founded in 2014, the company is headquartered in New York City with offices in Tel Aviv, London and Cluj-Napoca, Romania.

At the heart of Connatix’s technology is our people. We’re a group of innovators, disruptors, techies, and storytellers. There's an electric energy for our products, roadmap, and vision that motivates and truly inspires across offices. Having a great place to work is important! Our offices were designed to foster a creative, collaborative, and open energy. 

At Connatix, we don't hire candidates - we hire team players. We hire innovators. We hire creators. Sound like you? 

The Role:

The Yield Optimization Associate is responsible for maximizing the performance of the Connatix marketplace, both at a macro- and micro-level. In this position, you will unlock revenue opportunities and drive operational efficiencies through reporting, implementations, optimizations, testing, and product generation. It is a role that combines data analysis, technical expertise, business strategy, and platform operations.

Responsibilities:

  • Focus on the goals of driving effective use of the platform, growth of our programmatic partners,and yield optimization.Always operate with the directive to grow, spend and be efficient.
  • Own, develop, and manage custom solutions per platform partner to  drive efficiency and ensure a healthy supply network.
  • Maintain partner integration health, analyzing bid data to identify gaps in performance and technical issues. Work cross-functionally to implement sound solutions to these problems.
  • Become an expert of the Connatix platform, learning & leveraging setup options to test and iterate on solutions that will continuously improve demand activity. Constantly test platform functionalities and evaluate results to deliver timely, impactful changes.
  • Maintain reporting across multiple platforms including a db visualization tool and partner UIs, to not only generate yield optimizations but also produce analyses and business review insights for various stakeholders.
  • Analyze and troubleshoot demand partner performance at the site and publisher level to ensure optimal performance for Connatix publishers.
  • Effectively communicate the strategy, solutions, and outcomes of all yield-related activities to the operations & partnerships teams, as well as management.
  • Evaluate the rapidly evolving ad tech ecosystem for new ideas/opportunities to guide the strategy and growth of Connatix’s demand-side business.
  • Document processes and develop workflows to assist future teammates.
  • Performs other related and ad hoc duties as assigned by management.

Qualifications:

  • Bachelor's Degree (BA) from four-year college or university, or one to two years of related experience and/or training, or equivalent combination of education and experience
  • 3 + years of industry experience working with publisher technologies
  • 3 + years of ad operations and yield optimization work
  • Strong experience with Google Ad Manager is a near-requirement

Additional Skills and Characteristics:

  • Grasp of online video tech space
  • Experience with various tech platforms
  • Experience with db visualization tools
  • An MS Excel pro
  • Ability to work effectively in a team-based organization, collaborate cross-functionally, and build alignment around goals and objectives
  • Strong understanding of the Connatix demand partner portfolio in order to drive spend  and growth
  • Has superior customer service and relationship building skills in their work with external and internal teams
  • Responsible, accountable, and results-driven
  • Learn quickly in a dynamic environment
  • Strong ability to run A/B tests
  • Strong understanding of programmatic buy-side business and tech
  • Strong ability to multi-task in a fast-paced environment

Competencies:

  • Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals
  • Industry Knowledge - Understands the history and current state of the ad tech industry, ensures that knowledge stays up to date on current trends and the latest news
  • Presenting - The ability to present ideas and plans clearly, using available resources
  • Influence - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others
  • Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions
  • Detail-oriented

Top Skills

Data Analysis
The Company
New York, NY
100 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Connatix is a next-generation video platform for publishers. We believe in the power of the experience and are on a mission to help publishers do more with their content by delivering quality videos at scale. With multiple ways to monetize and a focus on the experience, publishers can benefit from video advertising without compromise. To expand its reach, Connatix has built an extensive independent syndication network for distribution. With highly immersive, first-to-market video formats, Connatix is creating a new generation of content experiences that are optimized for publisher success.

Connatix works with over 3,000 publishers worldwide and, in 2018, was ranked #2 in the comScore video matrix. Founded in 2014, the company is headquartered in New York City with offices in Tel Aviv, London, and Cluj-Napoca, Romania.

Why Work With Us

At the heart of Connatix’s technology is our people. We’re a group of innovators, disruptors, techies, and storytellers. There's electric energy for our products, roadmap, and vision that motivates and truly inspires across offices. Having a great place to work is important! Our offices were designed to foster a creative, collaborative environment.

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