Programmatic Analyst

Job Posted 4 Days Ago Reposted 4 Days Ago
New York, NY
Mid level
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech • News + Entertainment
Dotdash Meredith is Amercia's largest digital and print publisher, with over 40 brands and 200 million monthly users.
The Role
The Programmatic Specialist analyzes media trading performance, develops optimization strategies, collaborates with teams, and communicates insights to management.
Summary Generated by Built In

The Programmatic Analyst will play a critical role in the D/Cipher team by providing

in-depth analysis of advertising and media trading performance, developing

strategies to optimize yield, and supporting overall trading operations. The

ideal candidate will have a strong background in quantitative analysis,

advertising, media trading, and data-driven decision-making.

 

Key Responsibilities

Performance Analysis:

  • Analyze advertising and media trading performance across various

platforms and channels.

  • Develop and maintain comprehensive performance reports and

dashboards.

  • Identify trends, anomalies, and opportunities for yield optimization.

Data Management and Analysis:

  • Collect, clean, and manage large datasets from multiple sources.
  • Use statistical and machine learning techniques to analyze data and

generate actionable insights.

  • Ensure data accuracy and integrity in all analyses and reports.

Strategy Development:

  • Collaborate with trading, sales, and technology teams to develop and

refine media trading strategies.

  • Use quantitative methods to test and validate new trading strategies.
  • Provide recommendations for improving trading algorithms and
models.

Collaboration and Communication:

  • Work closely with traders, analysts, and other stakeholders to

understand their analytical needs.

  • Present findings and recommendations to senior management and

stakeholders.

Collaborate on cross-functional projects and initiatives.

Required Experience:

  • 2-4 years of experience in a quantitative analysis role
  • 2-4 years of experience in advertising
  • Strong proficiency in data analysis tools and programming languages

such as Python, R, SQL, and Excel.

  • Experience with data visualization tools (e.g., Tableau, Power BI).
  • Knowledge of advertising platforms and media trading strategies
  • Excellent analytical, problem-solving, and critical-thinking skills.
  • Strong communication and presentation skills.
  • Ability to work independently and collaboratively in a fast-paced
environment.

Preferred Qualifications:

  • Experience with programmatic advertising and digital media trading

strategies.

Top Skills

Excel
Power BI
Python
R
SQL
Tableau

What the Team is Saying

Person1
Vlada
Senior UX Design Researcher
“Dotdash is a highly collaborative, strategic, and user-centric environment. Every day we solve interesting problems together with kind and talented people. A place where diverse perspectives are valued and encouraged.“
Vlada
Brian
Nabil
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The Company
New York, NY
3,500 Employees
Hybrid Workplace
Year Founded: 2021

What We Do

Dotdash Meredith's vibrant brands help over 200 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 50 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash Meredith brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, People, Food & Wine, Shape, Entertainment Weekly, Travel & Leisure, Better Homes and Gardens, Southern Living, Health, InStyle, Parents, EatingWell, Magnolia Journal, MyDomaine, Lifewire, TripSavvy, Liquor.com, and TreeHugger.

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Dotdash Meredith Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our employees work 3 days in office across our NYC, Des Moines, Birmingham, Seattle, LA, and Chicago locations. A couple of our orgs have remote teams (please refer to job descriptions). We are accommodating towards various exemptions and situations.

Typical time on-site: Not Specified
New York, NY
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