Wholesale Marketing Manager

JOB SUMMARY:
The Wholesale Marketing Manager plays a critical role in executing and overseeing wholesale initiatives across key US and Canadian partners, including Sephora, Amazon, Nordstrom, and Ulta. This role drives alignment between marketing strategies and wholesale channels to ensure consistent brand messaging and vision.
Key responsibilities include collaborating with the sales teams to develop assortment plans, promotions, product launches, and kits, while maintaining focus on margins and costs. The Wholesale Manager leads communication efforts, keeps internal teams updated on business needs, and manages key projects such as kit development, signage updates, and in-store display executions.
This role demands strong project management, communication skills, and the ability to leverage customer insights and data analytics to enhance sales performance and customer engagement. 
JOB RESPONSIBILITIES:
Wholesale Initiatives & Project Management
• Lead and manage key wholesale initiatives, ensuring timely execution and alignment with overall business goals. 
• Collaborate cross-functionally with key internal and external partners. Including, but not limited to the Wholesale, Visual Merchandising, Creative and finance teams to effectively manage deliverables.
• Analyze sales trends across wholesale partners and Sell-In channels, optimizing marketing initiatives to drive channel growth.
• Oversee the alignment and execution of brand initiatives across both in-store and digital wholesale channels, ensuring consistency in seasonal strategies, assets, POS, and activations.
• Lead weekly marketing and wholesale operational meetings to review and plan upcoming initiatives, both evergreen and promotional.
• Partner with the sales team to develop market presentations, strategies, and product assortments, as well as plan promotions and activations for key retail partners.
Local Packaging Planning & Development
• Collaborate with Creative, Finance, Supply Chain, Procurement, and external vendors to design exclusive kits and packaging that enhance brand image, maintain margins, and meet timelines.
Category & Product Life Cycle
• Work with Senior Trade Marketing Manager to define product launch timings and promotional activities; manage assortment updates, new launches, and exit strategies.
• Take on additional tasks and projects directed to support the business and marketing goals.
KEY PERFORMANCE INDICATORS:
Improve brand awareness across Wholesale and PR channels. Drive sales in Sell In Channel with strong marketing planning and local packaging / presentations development. 
REQUIREMENTS: 
EDUCATION
Bachelor’s degree 
EXPERIENCE
5 years’ experience in beauty, wholesale, project management, 
Sephora and/or Amazon experience preferred
SKILLS
• Passion for beauty and branding with strong enthusiasm for the beauty industry and delivering exceptional customer experiences.
• Proven ability to manage projects with a focus on results and attention to detail, ensuring timely delivery.
• Ability to analyze data and transform insights into actionable plans that drive business results.
• Positive attitude with proven track record of working effectively with internal and external teams to achieve goals. 
• Excellent verbal and written communication skills, with the ability to work cross-functionally and convey ideas clearly.
• Capable of managing multiple projects simultaneously under tight deadlines with minimal supervision.
• Proficient in MS Word, MS Excel, and very strong PowerPoint skills to support daily operations
PHYSICAL & TRAVEL REQUIREMENTS
• Must be able work in office on a hybrid model, 3 days a week.
• Less than 5% travel needed
The compensation for this role ranges from $80,000 - $85,000 for the NYC region. Exact compensation will vary based on factors including but not limited to, experience, skills, and geographic location.