VP, Data-Driven Advertising Sales

Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Job Title: Vice President of Data-Driven Advertising Sales
Company: Warner Bros. Discovery (WBD)
Location: New York, Chicago, California, USA
Reports To: Head of Streaming, Digital and Advanced Advertising Sales
Job Overview:
Warner Bros. Discovery (WBD) is seeking an experienced and visionary Vice President of Data-Driven Advertising Sales to lead our sales efforts in the dynamic and rapidly evolving advertising market. This senior leadership role is responsible for developing and executing a comprehensive go-to-market strategy that leverages data-driven insights and products to drive revenue growth and build strong partnerships with key clients, agencies, and strategic partners.
The ideal candidate will have a proven track record of success in advertising sales, with at least 10 years of experience in executing data-driven advertising partnerships. Additionally, this role will lead front-facing strategies and relationships with key partners who help build, manage, and drive advanced advertising sales. This role requires a deep understanding of the media landscape, a strategic mindset, and the ability to collaborate effectively with cross-functional teams across product, technology, marketing, research, sales, operations, pricing, and inventory.
Key Responsibilities:
• Leadership and Strategy Development:
o Lead the development and execution of WBD's data-driven advertising sales strategy,
focusing on key market opportunities and client needs.
o Build and maintain strong relationships with key decision-makers at top brands, agencies,
and strategic partners to drive revenue growth.
o Collaborate with internal teams, including product, technology, marketing, research,
operations, pricing, and inventory, to develop and deliver innovative advertising solutions
that meet client and partner objectives.
o Work closely with linear, digital and programmatic sales organization to build out cohesive
cross platform products and process.
• Partner Management:
o Lead the front-facing strategy and relationship management with key partners who support
WBD in building, managing, and driving advanced advertising sales.
o Negotiate and oversee strategic partnerships that enhance WBD's advertising capabilities
and expand market reach.
o Ensure alignment between WBD and its partners, fostering collaboration and maximizing the
value of these partnerships.
• Sales Execution and Partnership Management:
o Directly manage team of in market data driven Account Executives
o Oversee the end-to-end sales process for data-driven advertising partnerships, from
prospecting to closing deals, ensuring alignment with WBD's strategic goals.
o Utilize data and analytics to inform sales strategies, optimize performance, and drive
measurable outcomes for clients and partners.
o Manage and grow a portfolio of high-profile clients and partners, consistently delivering
exceptional service and value.
o Cultivate and leverage robust relationship with key buying groups, direct clients, and key
decision makers emphasizing trust and credibility to encourage buyers to explore new
products and embrace innovative solutions. o Exceed budget, goals, and KPI's.
• Team Development and Training:
o Support and train the broader WBD sales team in data-driven advertising techniques and
best practices.
o Provide leadership and mentorship to sales team members, fostering a culture of
continuous learning and professional development.
o Collaborate with People and Culture as well as sales and operations teams to recruit,
onboard, and retain top sales talent.
• Market Insights and Innovation:
o Stay at the forefront of industry trends, emerging technologies, and the competitive
landscape to inform WBD's advertising strategy.
o Partner with research and analytics teams to develop insights that enhance WBD's value
proposition and differentiate our offerings in the marketplace.
o Advocate for the adoption of new tools, technologies, and processes that enhance the
effectiveness and efficiency of the sales organization.
Qualifications:
• Experience:
o A minimum of 10 years of experience in advertising sales, with a strong focus on data-driven
and digital advertising solutions.
o Proven track record of successfully executing data-driven advertising partnerships with top-
tier clients, agencies, and strategic partners.
o Extensive experience in building, supporting and leading high-performing sales teams, with
a focus on collaboration, innovation, and partner management.
• Skills:
o Deep understanding of the media and advertising landscape, including linear, digital,
programmatic, and advanced TV.
o Strong analytical skills, with the ability to translate data into actionable insights and
strategies.
o Excellent communication, negotiation, and presentation skills, with the ability to influence
and inspire both internal and external stakeholders.
o Strategic thinker with a results-oriented mindset and the ability to thrive in a fast-paced,
dynamic environment.
• Education:
o Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA or
equivalent advanced degree is a plus.
Why WBD?
At Warner Bros. Discovery, we believe in creating a diverse and inclusive environment where all employees can thrive. As the Vice President of Data-Driven Advertising Sales, you will have the opportunity to shape the future of advertising in a company that is at the forefront of the entertainment and media industry. Join us and be part of a team that is passionate about innovation, creativity, and making an impact on a global scale.
Warner Bros. Discovery is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $192,500.00 - $357,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.