Dotdash Meredith, the largest digital and print publisher, is seeking a Vice President of Product Marketing to join the Advertising & Partnerships business and drive growth in the market.
Across its 42 brands, Dotdash Meredith creates the best content and experiences for nearly 200 million people a month. And with D/Cipher, our groundbreaking audience targeting tool based on intent, Dotdash Meredith offers advertisers the ability to tap into the right audiences at the right moment - across all of its brands.
This new role will focus on centralizing and accelerating product marketing across Dotdash Meredith to deliver greater awareness of our diverse offerings and advertising business growth. This position is based in New York and is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team:
The Advertising & Partnerships Marketing Organization focuses on defining and articulating Dotdash Meredith’s value in the market, increasing awareness of and demand for Dotdash Meredith’s broad portfolio (including brands: People, Food & Wine, Travel & Leisure, and technology: D/Cipher), and developing marketing strategies and programs to drive growth of Dotdash Meredith. Reporting into the Chief Marketing Officer, the Vice President of Product Marketing will have an exciting opportunity to scale the product marketing function, establish effective ways of working with Product and Innovation teams, and lead a nimble team essential to achieving our business goals.
About The Position
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Team: Design, build and lead a best-in-class Product Marketing Organization, from establishing processes to set the team up for success and measure outcomes to ensuring training and development opportunities for PMMs.
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Market and Competitive Analysis: Conduct research on industry trends, competitors, and standards, and provide feedback and recommendations to craft the advertising product strategy, in partnership with the ad product team, and equip the team in the market.
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Product Portfolio, Positioning & Messaging: Develop product naming, positioning, and messaging that support the Dotdash Meredith brand and effectively communicate the value of Dotdash Meredith products. Prioritize product marketing investments in line with business objectives and growth.
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Customer and Market Feedback: Establish programs to bring customer and market feedback into the organization, such as client interviews, client advisory boards, partner engagement, or other impactful ideas.
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Sales Enablement: Establish structure for the team to communicate product value propositions and narratives to sales teams and develop the sales tools that enable sales and growth for existing and new advertising products.
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Thought Leadership: Partner with the CMO and Head of Communications to craft a content strategy aligned with business objectives and product marketing priorities. Lead team creation of presentations, articles, and briefings to solidify Dotdash Meredith’s leading position in cookieless targeting and premium brands and experiences.
The Role’s Minimum Qualifications and Job Requirements
Education:
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MBA or comparable education preferred, or equivalent business experience
Experience:
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12+ years of experience in marketing or product marketing, with proven leadership and management of diverse teams
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Deep expertise in the media and advertising landscape, including advertising products, targeting, and measurement solutions
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Experience establishing a client community or advisory board and interest in fostering community and education among top clients and partners
Specific Knowledge, Skills, Certifications and Abilities:
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Customer and market driven, committed to bringing the voice of the customer into the organization and delivering premium experiences for the market
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Known for cross-functional collaboration and building relationships with teams across the organization, including product and sales
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Clear and proactive communication style, with distinct expertise translating technology and features into stories and benefits
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Self-driven, high energy leader who thrives on building processes and best practices, story telling, and driving results
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Product marketing training or certification (Pragmatic Institute, PMA, or similar)
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Comfortable implementing modern product marketing tools and systems to optimize efficiency and output
% Travel Required (Approximate): Up to 25%
What the Team is Saying
What We Do
Dotdash Meredith's vibrant brands help over 200 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 50 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash Meredith brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, People, Food & Wine, Shape, Entertainment Weekly, Travel & Leisure, Better Homes and Gardens, Southern Living, Health, InStyle, Parents, EatingWell, Magnolia Journal, MyDomaine, Lifewire, TripSavvy, Liquor.com, and TreeHugger.
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Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our employees work 3 days in office across our NYC, Des Moines, Birmingham, Seattle, LA, and Chicago locations. A couple of our orgs have remote teams (please refer to job descriptions). We are accommodating towards various exemptions and situations.
