Vice President, Paid Media - The Infatuation

Job Description
The Infatuation, part of Chase Dining, provides its users with trustworthy and useful restaurant recommendations around the world. We're looking for a senior individual contributor with deep expertise in paid media, to help us achieve our growth and retention goals.
As Vice President, Paid Media in The Infatuation, you will direct users and readers to our digital properties and in person events through impactful media campaigns. You will work in a highly collaborative environment that enables you to harness your expertise, creativity and analytical skills to make a tangible impact on the growth of the Infatuation within Chase Dining. This role reports into the Vice President, Growth and will also work closely with our Vice President, Marketing.
Job Responsibilities:

• Own our paid media strategy, media plan creation and execution, and campaign optimizations.
• Develop and execute comprehensive paid search and social campaigns to support The Infatuation's paid media and user growth and retention goals.
• Build, optimize and execute paid digital strategies for The Infatuation in support of increasing digital readership, newsletter, and account sign ups.
• Translate business strategy into paid social media, search, and traditional ad campaigns and coordinate execution across channels.
• Work closely with Marketing, Editorial and Events colleagues to ensure creative aligns with content strategy and develop distribution plans for maximum impact. Be aligned with and thoroughly understand business objectives and how that relates to overall and paid media goals.
• Assist Marketing team with traditional and out of home ad buys.
• Ensure consistent tone, voice and visual representation is maintained.
• Maintain relationships with ad platforms (e.g., Google Ads, Metta, Reddit, paid media vendors).
• Stay ahead of industry trends and emerging technologies to ensure innovative and competitive media strategies.
• Track expenses, keep budgets up to date and monitor spend while campaigns are in flight.

Required qualifications, capabilities and skills:

• You have 6+ years of marketing experience with expertise in digital marketing and paid media.
• You have experience at a media company or in financial services.
• Deep performance marketing experience in digital marketing channels.
• You've managed marketing budgets and forecasts.
• You're able to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritization.
• You're skilled at working in a matrixed organization and using data to influence stakeholders and business partners.
• You are a partner who leads through strong collaboration; recognized as a team player.
• You are data-informed and analytical, while also being a creative problem-solver.
• You're focused on how marketing leads to quantifiable business results.
• You are detail oriented and proven to take initiative.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.