Vice President, Growth Marketing - CNN

Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
We are CNN. The world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
CNN is looking for a VP of Growth Marketing to lead all marketing efforts for our new digital subscription product offering. This person will be responsible for launching, growing and retaining CNN subscribers. The ideal candidate has a deep understanding of full funnel marketing tactics for subscription-based products and knows how to work cross-functionally with product, content and creative brand marketers to deliver results.
Your Role Accountabilities

• Develop and own the full funnel marketing strategy: Working closely with the SVP, Growth, the Growth Product Lead, and the Brand Marketing team to create and implement a comprehensive growth marketing strategy to increase awareness, drive subscriber acquisition, retention, and lifetime value.
• Team Leadership: Build and lead a high-performing growth marketing team focused on lifecycle management and acquisition, providing mentorship, guidance, and professional development opportunities.
• Data-Driven Insights: Utilize analytics and customer insights to deeply understand the levers of the business, identify opportunities for growth, and continuously optimize campaigns and make recommendations to product to improve performance metrics such as conversion rates, ROI, and retention.
• Campaign Management: Work closely with the central WBD marketing teams to oversee the strategy and planning of multi-channel marketing campaigns across digital (SEO/SEM, display advertising, social media), email, and other relevant channels.
• Collaboration: Work closely with Product, Content, and Analytics and teams to align marketing strategies with product and content initiatives, ensuring cohesive and impactful marketing efforts.

Qualifications & Experience

• 10-15 years of experience with a proven track record of success in progressively more senior growth marketing roles.
• Experience in subscription-based or digital media companies, with a strong understanding of subscription business models, developing and executing data-driven marketing strategies that have significantly increased user acquisition and retention metrics.
• Experience hiring and managing a team of marketers and specialists.
• Deep knowledge of full funnel marketing digital marketing channels, tools, and best practices, including brand, SEO, SEM, social media advertising, email marketing, and content marketing.
• Ability to work cross-functionally and with centralized teams to get things done.
• Operate with a sense of urgency and entrepreneurial spirit, solving problems and facing headwinds with a creative 'can do' attitude.
• Strong analytical skills and proficiency in using data analytics platforms (e.g., Google Analytics, Mixpanel) to drive decisions.
• Excellent leadership and communication skills, with the ability to inspire and manage a team in a fast-paced, dynamic environment.
• Bachelor's degree in Marketing, Business Administration, or related field; MBA or relevant advanced degree preferred.

How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $140,013.00 - $260,023.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.