Vice President, Corporate Social & Influencer Strategy

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Vice President, Corporate Social + Influencer Strategy

Washington, DC

Weber Shandwick is seeking a Vice President, Corporate Social + Influencer Strategy to join our Washington, DC team. This leader will shape social, digital, and influencer strategy for high-profile corporate, public affairs, and regulated client engagements, helping organizations use social as a true reputation, stakeholder engagement, and business tool.

This role requires a seasoned strategist who can operate at the intersection of innovation, culture, and risk — bringing forward-thinking ideas to the table while navigating complex client dynamics, legal review, reputational exposure, compliance considerations, and fast-moving public conversation.

The Vice President will serve as a trusted advisor to senior clients and internal leaders, building strategies that meet business objectives and elevate how social and influencer engagement shows up in corporate communications. The ideal candidate has deep expertise in corporate social strategy, executive visibility, creator engagement, employee advocacy, and issues management, and is equally credible counseling a CEO, pressure-testing a creator brief, shaping a LinkedIn narrative, or helping a team move through a crisis with clarity.

This person will need to be adhere to our hybrid work model, with the expectation that they will work from the Washington D.C. office a minimum of three times a week.

What You'll Do: 

• Serve as a senior strategic lead and trusted advisor across key client relationships, providing counsel on social, digital, and influencer strategy in corporate, public affairs, crisis, and regulated environments.
• Lead integrated, insight-driven strategies across owned social, executive visibility, employee advocacy, creator partnerships, earned amplification, and measurement.
• Guide clients and internal teams through moments where cultural relevance, reputational risk, legal review, and stakeholder expectations all need to be managed at once.
• Build and oversee executive social programs, including LinkedIn strategy, voice development, content planning, governance, and measurement.
• Architect employee advocacy and employee creator programs, including training, guardrails, content systems, approvals, measurement, and risk mitigation.
• Shape influencer and creator strategies for corporate objectives, overseeing identification, vetting, contracting, content development, disclosure, compliance partnership, performance evaluation, and optimization.
• Lead social strategy in crisis and issues environments, partnering with crisis, public affairs, earned, legal, and analytics teams to anticipate risk and support clear decision-making.
• Translate research, listening, data, and cultural intelligence into actionable recommendations, compelling briefs, and persuasive client-ready narratives.
• Partner across creative, earned, paid, analytics, public affairs, crisis, and legal/compliance teams to deliver integrated programs with a high standard of execution.
• Act as a senior escalation point, navigating complex client dynamics, aligning multiple stakeholders, and keeping teams moving with confidence.
• Lead, mentor, and inspire multidisciplinary teams, fostering collaboration, accountability, and growth.
• Support financial management, including scope development, staffing, resource allocation, and delivery against budget.
• Drive organic growth and contribute to new business, pitch strategy, thought leadership, and practice development.

Who You Are: 

• 10-12+ years of experience in corporate communications, public affairs, social strategy, digital PR, or integrated communications, with agency or in-house leadership experience.
• Demonstrated experience providing senior-level counsel to clients or executives in complex, high-stakes, regulated, or similarly nuanced environments.
• Deep understanding of the social and digital ecosystem, with a strong point of view on how platforms, creators, communities, executives, and employees shape corporate reputation.
• Proven ability to lead large, integrated programs across multiple workstreams, disciplines, stakeholders, and approval processes.
• Significant experience with executive social strategy and thought leadership, particularly on LinkedIn.
• Experience designing and operating employee advocacy or employee creator programs, including governance, legal, compliance, training, and measurement.
• Strong influencer and creator strategy expertise, with sound judgment about when creator partnerships strengthen a corporate objective and when they introduce unnecessary risk.
• Working fluency across major social platforms, influencer and employee advocacy platforms, social listening, analytics, reporting, and client-ready presentation tools.
• Experience collaborating across corporate, public affairs, earned media, creative, paid, analytics, and legal/compliance teams.
• Strong business acumen, including experience with scopes, budgets, resource planning, and organic growth.
• Exceptional storytelling and presentation skills, with the ability to turn complex ideas into clear, compelling strategy.
• A people leader who develops talent, builds trust, raises the quality of the work, and knows the difference between delegation and development.
• Culturally fluent, intellectually curious, resilient, and steady under pressure, with the judgment to know when bold is brilliant and when bold is a screenshot waiting to happen.

Salary range: $119,000 USD – $155,000 USD 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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