Senior Manager, Product Marketing

VideoAmp is on a mission to create the best employee and workplace experience where people can bring their whole self to work everyday.  We believe that accomplishing something great requires a special group of people who work hard, drive results and have a blast while doing it - people who challenge the status quo and embody our values.  People who say “I’ll find a way” instead of saying “it can’t be done.”
At VideoAmp, we believe in challenging advertising paradigms to maximize value for clients. We do this by enabling companies to execute on business outcomes across their media investment instead of more traditional media metrics. VideoAmp is the software and data solutions company powering the convergence of linear TV and digital video advertising. Our solutions connect linear TV viewership with addressable data assets to benefit the marketing and media industries. This enables marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising.

Role & Responsibilities
Location: New York, NY (Hybrid)

As the Senior Manager of Product Marketing, you will play a critical role in driving the success of our products and solutions in the market and ensuring the sales team is equipped with the knowledge and resources necessary to effectively sell VideoAmp's solutions. You will collaborate closely with cross-functional teams, including sales, product and marketing, to develop impactful positioning, messaging, collateral and resources to accelerate revenue growth.

• Sales Enablement Materials: Create and maintain a repository of sales enablement materials, such as presentations, product sheets and case studies, that effectively communicate the value of VideoAmp's products and solutions for each of our customer cohorts.
• GTM Strategy: Lead the creation and execution of go-to-market plans for new products, case studies and partnerships, ensuring successful launches and sustained growth. Collaborate with product management, sales, and other key stakeholders to develop compelling product positioning, messaging, ideal customer personas and competitive differentiation, and craft impactful marketing launch plans and content in partnership with Brand Marketing, Press, Creative and Web teams.
• GTM Trainings: Host training sessions to educate the Revenue organization on product updates, positioning/messaging, ideal customer personas, competitive positioning, and objection handling. 
• Competitive Intelligence: Create and manage competitive battlecards and provide insights and recommendations to the sales team on how to effectively position VideoAmp's offerings against competitors. Conduct ongoing research and analysis of competitors, their products, pricing, and positioning. 
• Internal Communications: Regularly communicate product updates, competitive intelligence and industry news to the Revenue organization in a digestible format to keep them informed and equipped with the latest information and market positioning.
• Metrics and Analysis: Define key performance indicators (KPIs) and metrics to measure the success of product marketing initiatives. Regularly analyze data and provide actionable insights to drive continuous improvement.

Qualifications

• Bachelor's degree in business, marketing, advertising or a related field.
• Minimum of 5 years of experience in product marketing, sales, sales enablement, or related fields within the advertising or technology space.
• Strong understanding of the advertising ecosystem, including linear TV, digital media and measurement. 
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messages.
• Analytical mindset with the ability to gather and analyze data to drive informed decision-making.
• Self-motivated and able to work both independently and collaboratively as part of a team.

What We Offer

This position pays between $138,000 - $145,000 + Equity + Benefits. The actual compensation offer will be determined by a number of factors, including, but not limited to, applicant's qualifications, skills, and experience.

• Discretionary and flexible paid time off
• In addition to standard US holidays off, VideoAmp employees receive a full week off for Summer Break and another full week off for Winter Break
• Comprehensive medical, dental, and vision benefits for you and your dependents - including multiple options fully covered by VideoAmp
• Professional and personal support with licensed therapists and career coaches
• Unlimited financial wellness sessions with Origin financial advisors
• 401k Plan
• Pre-Tax Savings Plans, HSA & FSA
• $10,000 towards services and treatments that support family planning
• Cell Phone Reimbursement
• Paid Maternity and Parental Leave for All Family Additions

We are on a collective mission to bring equity and transparency into media measurement, and that begins with an honest, inclusive culture. At VideoAmp, we empower our team to thrive through collaboration, mentorship, and innovation. If you're passionate about all things data and tech, and have extensive knowledge and curiosity around the digital media space, we’d love to hear from you.

Above all, if you're eager to influence and support the revolutionary goals of a dynamic, cross-functional team -  join us and make an impact!

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