Sr. Manager, Marketing

Center 3 (19075), United States of America, McLean, Virginia
Sr. Manager, Marketing
At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.
Sr. Manager, Marketing Governance
Capital One, a Fortune Magazine 100 Best Companies to Work For, is seeking a Sr. Manager to lead our Email Governance team within the Enterprise Marketing and Messaging org. In this role, you will have the opportunity to take your influence, marketing strategy and analytical skills to the next level. The person in this role will lead our email governance workstream. Their goal is to develop, test and scale policies that improve both the email experience for our customers and business outcomes for the company.
If you have deep experience in email marketing and/or messaging governance, and want to work in a highly impactful space, then we have an opportunity you won't want to pass up. We are looking for marketers with strong analytical experience that have a proven track record of developing messaging policies that help both our customers and the company.
Responsibilities

• Lead the Enterprise email governance workstream. Primary focus on improving email policies so that customers receive more relevant content and lines of business are able to reach their strategic objectives.
• Set governance vision and lead roadmapping, discovery, prioritization, and delivery
• Define and execute an experimentation strategy, working with business analysts, and data scientists to advance our capabilities, and a broad group of stakeholders to develop excitement and buy-in for the work
• Work with LOB partners and design/customer research to continually understand line of business priorities and customer needs
• Work closely with email platform product teams to implement and scale governance policies with an eye on automation
• Uphold a high standard for being well-managed and contribute to defining processes that reduce risk
• Lead company-wide governance forums to increase LOB transparency into messaging and governance policies
• Synthesize and implement research insights, marketing trends, competitive landscape, and macro external factors into strategy recommendations
• Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills

An ideal candidate should have:

• Experience leading a cross-functional team
• Ability to handle details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work
• An entrepreneurial spirit, demonstrating initiative, leadership, creativity and drive for results
• A curious mindset, ready to dig in on customer attitudes/behaviors/trends and draw implications for marketing
• Self-initiative and data proficiency with a passion for leveraging data, metrics and insights to drive results and learnings
• Proactivity to identify potential hurdles within a project and take the lead on solving them
• Highly effective communication skills with outstanding writing, editing, and presentation abilities
• Ability to partner seamlessly with Product, Marketing & Operations stakeholders
• Ability to communicate to a variety of stakeholders, excellent communication, strong meeting facilitation and collaboration, solid attention to detail and high quality of work deliverables
• Ability to challenge the status quo, make recommendations and gain buy-in from stakeholders

Basic Qualifications

• Bachelor's degree or military experience
• At least 5 years of experience in data-driven messaging strategy
• At least 5 years of experience in planning, execution, and analysis of marketing programs
• At least 5 years of experience in leading cross-functional teams in a matrixed environment

Preferred Qualifications

• Master's Degree in Business Management
• 5+ years of experience in financial marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York City (Hybrid On-Site): $172,900 - $197,300 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).