Sr. Manager - Driver Acquisition & Retention Marketing

About The Opportunity
We're all about connecting hungry diners with our network of over 300,000 restaurants nationwide. Innovative technology, user-friendly platforms and streamlined delivery capabilities set us apart and make us an industry leader in the world of online food ordering. When you join our team, you become part of a community that works together to innovate, solve problems, grow, work hard and have a ton of fun in the process!
Why Work For Us
Grubhub is a place where authentically fun culture meets innovation and teamwork. We believe in empowering people and opening doors for new opportunities. If you're looking for a place that values strong relationships, embraces diverse ideas-all while having fun together-Grubhub is the place for you!
About The Role:
We are looking for a Senior Manager to lead our Driver Marketing team. This role will play a key role in growing and shaping Grubhub's Driver Marketing function, identifying and executing on highest areas of leverage to support the service, profitability and growth goals of the business.
Serving as both a team lead and individual contributor, you will be responsible for leading channel owners to develop and execute a cohesive marketing strategy supporting the entire Driver lifecycle.
The ideal candidate will possess a deep background in digital acquisition and retention marketing, strong analytical and business acumen, and a desire to hit the ground running and make an immediate impact.
The Impact You Will Make

• Build, execute and lead the Driver marketing strategy from acquisition through to activation, engagement and retention in alignment with the service, profitability and growth goals of the business
• Lead, inspire and develop a team of A-players while also spearheading your own individual projects, working to establish goals, execute with excellence and create accountability for results
• Serve as a key marketing point of contact with Logistics leadership, collaborating closely on shared objectives
• Collaborate with management to set and hit aggressive targets and forecast the budget needed to achieve them
• Conduct rigorous ongoing analysis of campaign performance & team progress to goals, reporting out results weekly / monthly / quarterly
• Oversee the driver acquisition strategy (paid media & SEO) to hit dynamic market-level sourcing goals, aggressively optimizing for both cost (CPMQL) and targeting precision
• Oversee holistic Driver communication strategy (email, push, in-product), using data to identify the highest leverage opportunities to improve engagement, retention and performance
• Develop go to market plans for Driver product and feature releases, closely aligning with Logistics, Product, UX, Research, and Care stakeholders.
• Apply insights from VoC data, driver behavior and surveys to continually test and refine your approach.
• Partner with cross-departmental SMEs-web development, analytics, data science, product development, brand, creative, paid social, SEM, agencies, vendors and more-to ensure development and delivery of campaigns across the driver lifecycle
• Demonstrate a strong bias for action by identifying problems/opportunities and working proactively to solve them, as well as manage complex timelines and dependencies.

• Maintain a strong analytical background with a bias for developing data-driven solutions working with data tools such as Tableau and Google Analytics as needed
• Foster a learning culture, focused on high-performance, agility, and creativity within the team

What You Bring to the Table:

• 8-10 years experience in a cross functional strategic and executional role preferably in the digital marketing and/or client-side B2B space
• 3+ years of experience managing a team and direct reports
• Bachelor's degree required in marketing, economics, statistics or other related field
• Deep working knowledge of full-funnel digital advertising (paid media, SEO etc) and hands-on execution experience of marketing campaign tools (i.e. Braze, Pardot, Marketo, Salesforce Marketing Cloud, etc.)
• A proven track record executing test and learn strategies and accurately reporting results
• Ability to flex between "in the weeds" channel knowledge and driving high-level vision and team goals
• Excellent verbal and written communication skills with ability to campaign plans, influence others and build relationships
• Excellent project management skills
• Strong analytical skills with data driven approach
• Positive attitude and the ability to operate in a very fast-paced environment with ambiguity

Got these? Even Better!

• Experience with Tableau or similar reporting tools
• Experience with SQL

And Of Course, Perks!

• Flexible PTO. Grubhub employees enjoy a generous amount of time to recharge.
• Health and Wellness. Excellent medical, dental and vision benefits, 401k matching, employee network groups and paid parental leave are just a few of our programs to support your overall well-being.
• Compensation. You'll receive a great compensation package with eligibility for generous incentives, bonuses, commission, or RSUs (role-specific).
• Free Meals. Our employees get a weekly Grubhub credit to enjoy and support local restaurants.
• Social Impact. At Grubhub we believe in giving back through programs like the Grubhub Community Fund . Employees are also given paid time off each year to support the causes that are important to them.

NY Salary Range: $132k-198k
The Base Pay component of our Total Rewards package is based on a variety of factors including but not limited to: job responsibilities, location, experience and, education/certifications. In addition to the pay component, this role may be eligible for equity and benefits as part of the Total Rewards package. The Total Rewards package will be determined at the time a contingent offer is made.
Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you're applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to [email protected] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.
If you are a resident of the State of California and would like a copy of our CA privacy notice, please email [email protected].