Sr. Manager B2B Growth Marketing

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

 As the Sr Manager of B2B Growth Marketing, you will design and execute scalable marketing strategies to drive awareness, comprehension of and loyalty to the GoodRx B2B Solutions. You will be responsible for the building of a functional B2B Marketing System to evolve the current Growth Marketing tools and process and then lead digital campaign strategy and deployment across channels and audiences.  You will work cross-functionally within our organization to research and review the capabilities and offerings of available tools and help evaluate what additional marcom tech stack and operational services we need to best enhance and execute our marketing plans. 
Role objectives:

•  Research & lead the development/launch of a best-in-class B2B healthcare marketing communications system that allows us to engage, inform and communicate with our Pharma and Agency clients, with an efficient and targeted approach. (i.e. Marketo/Hubspot, Salesforce Marketing Cloud, Typeform)
  This system will support the acquisition, nurture and retention of our clients via onboarding, CRM, CMS initiatives. Your first priority will be to research, build and launch our capabilities and guide the evaluation of supplemental tech stack additions. You will help lead the technical team to migrate our current content to this new platform and integration with updated capabilities and tools. 
   

• Support biopharma partner expansion through demand generation and marketing content creation.
   

• Stand up a growth marketing platform that is marketer-friendly and scalable across key marketing channels/segments.
   

• Develop and execute B2B healthcare marketing campaigns across sponsored industry publisher content, advertising, owned channel promotions, digital/social content, event surround sound content, and build and maintain a content hub for B2B Clients. Content can develop from conference activity, thought leadership content generation (e.g., digital, print, video), and other B2B marketing tactics we will use to educate the market about GoodRx and our platform of powerful solutions.
   

• Ensure brand quality and consistency across all marketing channels and content 

Responsibilities:

Develop audience and channel strategies that reach and resonate with target B2B healthcare audiences and differentiate our solution

• Work with internal and external stakeholders to develop engaging content (white papers, case studies, articles, videos, webinars) that communicates the value proposition of our products

• Develop a marketing calendar and roadmap and manage the development and deployment of content (e.g., case studies for our biopharma partners and healthcare agencies)

Design and execute growth marketing campaigns (and ad-hoc plans) to support the Growth function in hitting lead and client engagement targets.

• Event Management integration:, The sister role to live and virtual events, the Sr. Growth Marketing Manager will help with surround sound of industry conferences, panels or webinars, to promote brand awareness and engage target audiences before, during and after conferences and client events.

• Help drive GoodRx Growth marketing demand generation from awareness through to conversion and post sales engagement.

• Manage the GoodRx B2B Social and other owned channels, including design oversight, content guidance, performance of CTA’s and tracking of engagement

• Recommend optimizations proactively: present findings, observations and ideas to make adjustments to plans and campaigns and marketing efforts by closely following system performance and results.
   

• Drive B2B marketing performance and investments by measuring campaigns, owning our advertising and content amplification budget, recommending marketing tools, and setting (and activating) the campaign calendar
   

• Collaborate with our content expert, sales, integrated & product marketing teams to support execution of customer outreach strategy across all channels

Skills & Qualifications:

• 8+ years of experience, and a bachelor's degree (BS/BA) in Business Administration, Marketing or equivalent experience, MBA welcomed.

• Deep experience in B2B marketing and working with growth, sales, and executive teams. SAAS product experience in a B2B role and industry is required. Pharma-Tech experience is preferred, related experience accepted.

• A track record of success in delivering and scaling marketing programs & working with CRM/CMS tools.

• Understanding of the role of each tactic in the evolution of a client relationship development: events, email, social, trade publishers, etc and the understanding of how they all work together for the best possible outcome.

• Exceptional written and verbal communication skills, with deep experience crafting targeted and compelling messaging to multiple audiences with unique interests

• Direct and applicable experience designing, executing, and measuring a marketing strategy

• Experience creating and delivering compelling presentations to an executive-level audience

• Exceptional organizational skills with strong project management abilities

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

$121,000.00 - $193,000.00

New York Office:

$111,000.00 - $177,000.00

Santa Monica Office:

$101,000.00 - $161,000.00

Other Office Locations:

$91,000.00 - $145,000.00

GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected].

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.