Social Video Creative

Who We Are

The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future. 

To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

Where You'll Come In

The Social Video Creative will be an all-around creator, editor, and producer, leading Paid Social video projects from conceptualization through final delivery. You’ll take point on responding to hypotheses, data, and current trends through video content. You should be both proactive and reactive, always seeking new ways to promote our value props and tell our story while also optimizing towards performance through quick versioning and testing. You’re nimble, collaborative, and — most importantly — you love dogs!

How You'll Make An Impact

• Contribute day to day in the creation of social video content for all paid social accounts, most notably Meta and TikTok.
• Collaborate with our creative team to conceive ideas at all levels of ambition—from responsive, quick hits, to bigger, long-lead series.
• Produce or solicit video content independently and in collaboration with multidisciplinary internal teams and external partners — whether UGC, testimonials, stock, animation/typography, or custom footage or camera or iPhone.
• Edit a range of video projects, including iterating on versions for hook optimization.
• Partner closely with internal teams to assess and respond to performance data, develop new briefs, and iterate on previous creative.

We're Excited About You Because

• You've had 3 or more years of hands-on experience in an agency or brand-side studio creating and editing social video content.
• You’ve shot and/or edited your own videos, for a personal or work-related account–on an iPhone and/or a professional Sony/Canon camera system.
• You're a visual storyteller who can take an idea for any platform and turn it into a must-watch video, and you know a good trend when you see one!
• Experience with Adobe Creative Cloud suite, including Premiere, After Effects, Illustrator, Photoshop, and Audition—and social in-app editing tools.
• You thrive in quick-moving, high-stakes environments. You have a natural drive to work hard. You maintain early-stage startup intensity at any scale.
• You’re not afraid to disagree, and yet you can also comfortably admit when you were wrong.
• You love dogs.

Office Guidelines

The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2 - 3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.

Our DEI Philosophy:

Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO 
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $90,000 - $110,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.