Social Media Manager

As a full-service capital solutions provider, Yardline is committed to leading online sellers to success. Because we partner exclusively with e-commerce entrepreneurs, we value team members who approach their role with the same growth mindset you need to build an online business. Our colleagues are motivated, self-starting visionaries with a tackle-it-all attitude. They clearly understand their endgame and want to bring the team along for the win. If this sounds like you, read on. 

This is a unique opportunity for a creative and highly-motivated Social Media Manager to help a budding e-commerce FinTech grow our online presence. The Social Media Manager will position the company as a credible partner within the e-commerce and online marketplace ecosystems by regularly creating engaging written and visual content for all channels, driving interest and engagement with the Yardline brand. 

OVERVIEW 

This role is responsible for designing, creating, and publishing compelling written and visual content for all of Yardline’s digital platforms, with an emphasis on social media. In addition to having a background in design and marketing, the successful candidate will be able to generate and execute creative ideas that consistently appeal to our audience. They will continually report back on the performance of their content to help inform our brand evolution, answering to the Head of Brand and Digital Marketing, with dotted-line accountability to the Head of UX/UI Design. 

WHAT YOU’LL DO 

• Develop a social media content calendar in partnership with the Marketing and Design teams 

• Regularly produce content that drives reach and engagement through our existing social media channels, and can be leveraged for other digital channels as-needed 

• Increase traffic to and engagement with target audiences via regular test-and-learn campaigns and out-of-the-box thinking 

• Measure key performance indicators and share-outs with the extended Marketing and Executive teams 

WHAT WE LOOK FOR 

• 1-4 years of recent experience in social media marketing, content marketing, email marketing, and/or digital marketing 

• Experience with Adobe Photoshop, Adobe Illustrator, HTML and CSS, as well as email marketing and marketing automation platforms. 

• Must have grasp and working knowledge of all social media platforms (Facebook, Instagram, Snapchat, LinkedIn, Clubhouse, and TikTok) 

• Strong design and written skills 

• Solid communication skills 

• Creativity, attention to detail, and the ability to follow brand guidelines 

• Strong sense of urgency for pending deadlines 

Please provide web links or portfolio of previous work and personal handles when submitting your resume.