Social Media Content Creator

POSITION SUMMARY

We’re looking for a creative and social-savvy Content Creator to join our team and bring brands to life across social media. If you live and breathe social, stay ahead of the latest trends, and love capturing and editing engaging content that resonates with audiences, this is the role for you.

As a Social Media Content Creator, you’ll be responsible for creating compelling, social-first content that aligns with brand voice and strategy. This includes shooting and editing videos, capturing high-quality imagery, styling props and sets, and optimizing long-form content for social distribution. You’ll work across a portfolio of beverage brands, ensuring content is visually engaging and aligned with each brand’s identity.

JOB DUTIES

Content Creation & Production:

• Capture social-first photo and video content for Instagram, TikTok, Facebook, and other key platforms.

• Film and edit short-form and long-form videos, including cutting down long-form content for social formats and placements.

• Utilize both iPhone and DSLR cameras to shoot high-quality content.

• Edit content using Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator) and mobile editing tools.

Content Strategy & Trend Awareness:

• Stay up to date with platform trends, emerging content formats, and best practices for social media content.

• Propose new and inventive content ideas to enhance engagement.

• Ensure all content aligns with each brand’s voice, aesthetics, and audience preferences.

Creative Direction & Brand Alignment:

• Work closely with internal teams to develop and execute social content strategies that drive engagement.

• Ensure prop styling and set design align with brand aesthetics when capturing content.

• Provide visual guidance on social assets, ensuring consistency in look, feel, and messaging.

Social Platform Expertise:

• Understand how to capture and optimize content within social platforms (Instagram Creator Tools, TikTok, Facebook, Twitter, Snapchat, etc.).

• Apply platform-native editing tools and best practices for each channel.

JOB QUALIFICATIONS

• 3+ years of experience in social media content creation, photography, and video production (short and long-form).

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and mobile editing tools.

• Experience with B2C brands, particularly within food and beverage.

• A passion for social trends, storytelling, and high-quality visual content.

• Strong eye for aesthetics, color theory, and composition.

• Experience shooting with iPhone and DSLR cameras for digital-first content.

• Strong organizational skills and the ability to juggle multiple projects.

Bonus Skills (Preferred, Not Required)

• Experience with stop-motion, animation, or motion graphics.

• Familiarity with AI-powered editing and content creation tools.

• Understanding of paid social and content performance analytics.

WORKING CONDITIONS

NY, NY (Hybrid – In-office 3x per week). Some travel for shoots and/or to brand headquarters may be required.

This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.

We’ve made a strong commitment to diversity and inclusion and are taking a stance on equality in the workplace. We support sustainability, in our organization and with our network of partners and suppliers.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.

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