ByHeart
Senior Technical Product Manager (TPM), Retention
ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.
We’re…
- The only U.S.-made infant formula to use organic, grass-fed whole milk
- The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
- The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
- We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
- Less spit up
- Softer poops
- Easier digestion
- More efficient weight gain
- Enhanced nutrient absorption
- Longer stretches between nighttime feeds*
With >$400M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >300 people that stretches across the country.
We're proud to offer competitive, family-first benefits, including but not limited to:
- Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
- Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
- 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
- Up to 6% 401(k) Match to help you plan for your future.
- Company equity for every employee: because when we succeed, we succeed together!
Visit our site to learn more, and check out some recent press on ByHeart:
- Entrepreneur: The Illusion of the Shelf – The Driving Force Behind Infant Formula Shortages, and What Needs to Change
- Forbes: A Startup Wanted To Make A Better Baby Formula. It Took Five Long Years.
- Business Insider: ByHeart Announces Published Data in a Scholarly Journal on Benefits of The Novel High Quality Protein Blend in Their Groundbreaking Next-Generation Easy to Digest Infant Formula
- Axios: Infant formula maker ByHeart raises $95 million
- BabyCenter: 2024 Best formula for Breastfed Babies
- New Modern Mom: The Clean Formula Moms Are Loving
*based on data from infants at approximately 4 months of age
Role Description:
ByHeart is seeking a Senior Technical Product Manager (TPM), Retention to join our team as we deliver on our promise to give parents peace of mind in feeding. As an advocate for our customers, you’ll collaborate cross-functionally to define, build, and launch new digital features that deliver subscription flexibility and personalized education to parents. The ideal candidate blends a rigorous, data-driven approach with a growth mindset while embodying our commitment to innovation and continuous improvement.
Reports To: Senior Director, E-Commerce & Digital Product
Location: Hybrid, New York, NY
Start Date: ASAP
What You’ll Do
- Design and Refine Prioritization Frameworks: Develop and refine frameworks for product features, balancing estimated business impact with technical complexity to drive long-term LTV growth and reduce churn.
- Collaborate on Strategic Vision: Work with the Retention and Acquisition teams to define and execute the overall strategic vision for customer retention.
- Subscription Architecture Subject Matter Expert: Gain a deep understanding of our subscription platform’s architecture and serve as technical SME. While experience with tools like OrderGroove and Shopify is valued, expertise in similar subscription stacks is also recognized.
- Analyze and Iterate: Analyze customer feedback, product data, and market benchmarks to identify opportunities for improving subscription engagement and retention, employing hypothesis-driven experimentation to iterate quickly and effectively.
- Define and Monitor KPIs: Establish and track key performance indicators (KPIs) such as LTV, churn rates, and engagement metrics, and communicate actionable insights to stakeholders to guide strategic product enhancements.
- Industry Leader: Track emerging trends, competitive strategies, and technological advancements in subscription tools and technology to refine product offerings, improve customer experience, and sustain our competitive differentiation.
- Collaborate with Partners: Work closely with external vendors and agency partners to deliver on our retention goals through our digital product initiatives.
Who You Are
- You bring 5+ years of experience in digital product management or a related field.
- You hold a Bachelor’s degree in Business, Computer Science, Engineering, or a related discipline.
- You have demonstrated success in conceptualizing, developing, and scaling product features that drive measurable improvements in customer engagement and business performance.
- You have a proven ability to craft and execute a product strategy that effectively balances long-term vision with agile, short-term experimentation.
- You are an analytical thinker who leverages both qualitative and quantitative data to drive product decisions, with hands-on experience in A/B testing, user research, and analytics tools such as Convert, Optimizely, Amplitude, or Google Analytics.
- You excel as a cross-functional collaborator, translating business needs into technical requirements and working effectively with design, development, creative, and operational teams.
The minimum annual salary for this position is $135,000 and the maximum is $150,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Top Skills
ByHeart New York, New York, USA Office
New York, NY, United States, 10022
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