Senior Product Marketing Manager

Posted 9 Days Ago
Be an Early Applicant
Hiring Remotely in New York, NY
Remote
130K-150K Annually
Senior level
Digital Media • Kids + Family • Mobile • Software • Sports
GameChanger is a SportsTech company that helps families elevate the next generation through youth sports.
The Role
As a Senior Product Marketing Manager, you will lead the go-to-market strategy for designated sports segments, conduct market analysis, align product development with market needs, and promote adoption through strategic initiatives. You will collaborate with product teams, run agile meetings, and identify market opportunities to enhance product positioning.
Summary Generated by Built In

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for a Senior Product Marketing Manager to join our growing team. As the Senior Product Marketing Manager, you will execute the go-to-market strategy in your designated sports segment. In this role, you will provide market analysis and input to align the product with the GTM strategy. You will drive adoption by bringing GameChanger to the spaces that current and future users gather. This role reports to the Director of Product Marketing.

What You'll Do:

  • Define and execute go-to-market strategy for the sports verticals you own

  • Drive alignment between Product and GTM on a sport’s-specific plan for each quarter and fiscal year in support of business objectives.

  • Be the go-to resource for your sports’ vertical product managers and product designers, partnering with them to understand our product vision and upcoming functionality and determine how to best align to GTM strategy.

  • Run GTM agile meetings including retros, demos, triage new requests, and prioritize our backlog to align with quarterly objectives. 

  • Partner with the GTM team to prioritize the most important work in your sport’s vertical that supports our objectives, assess effectiveness, and pivot as needed.

  • Identify the market opportunity and determine the positioning of products and features through competitive, industry, and customer insights.

  • Proactively recommend and identify new ways to go-to-market and internal team processes to create efficiencies

  • Combine strategic thinking, data analysis, segmentation, positioning, and launch planning to bring new products, features, and experiences to our users.

Who You Are:

  • 5-7 years of experience in product marketing and/or product management with experience working in SaaS, product-led growth experience preferred.

  • Experience in sports or working in the sports tech industry. 

  • Exceptional organization skills with the ability to manage multiple initiatives and prioritize the most impactful work 

  • A self-started with proven track record of driving go-to-market strategies

  • Strong communication, executive presence, and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners

  • Change-ready, you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment.

  • Team player, you are detail oriented and a strong promoter of GameChanger’s product both internally and externally. 

Perks:

  • Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.

  • Unlimited vacation policy.

  • Paid volunteer opportunities.

  • WFH stipend - $500 annually to make your WFH situation comfortable.

  • Snack stipend - $60 monthly to have snacks shipped to your home office.

  • Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.

  • Life insurance - basic life, supplemental life, and dependent life.

  • Disability leave - short-term disability and long-term disability.

  • Retirement savings - 401K plan offered through Vanguard, with a company match.

  • Company paid access to a wellness platform to support mental, financial and physical wellbeing.

  • Generous parental leave.

  • DICK’S Sporting Goods Teammate Discount.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this position is between $130,000 and $150,000. This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.

*DICK'S Sporting Goods has company-wide practices to monitor and protect us from compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com and/or [email protected]. If you receive communication from any other domain, please be cautious, as it is likely fraudulent.

Compensation Range: $130K - $150K

What the Team is Saying

Matt
Kyleigh
Brian
The Company
New York, NY
135 Employees
Hybrid Workplace
Year Founded: 2009

What We Do

We believe in the life-changing impact of youth sports because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By connecting kids and families through the medium of sports, we celebrate those dedicated heroes and make it our mission to cover every youth athlete like a pro by delivering live video streaming, scorekeeping, and team communication tools to over 550,000 youth sports teams.

Why Work With Us

We take pride in a culture of inclusion and collaboration. We are empowered to try new approaches and take ownership of the success. We have a vision and attract the talent to support it. We’re growing rapidly and we’re looking for people that want to learn and grow quickly with us. We value work-life balance.

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GameChanger Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid policy allows employees to work however they work best. While we do have a home base in NYC, teammates are able to work remotely throughout the country, with minimal travel.

Typical time on-site: Not Specified
New York, NY

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