Senior Product Manager, Identity & Audiences

Posted Yesterday
Be an Early Applicant
Remote
110K-140K Annually
Mid level
AdTech • Big Data • Digital Media • Marketing Tech • Sales • Software • Data Privacy
Optimizing brand marketing to business outcomes.
The Role
The Senior Product Manager will manage the evolution of the identity graph at VideoAmp, collaborate with various teams to develop identity resolution methods, and support the MRC accreditation process while also presenting insights to stakeholders.
Summary Generated by Built In

VideoAmp is on a mission to create the best employee and workplace experience where people can bring their whole self to work everyday.  We believe that accomplishing something great requires a special group of people who work hard, drive results and have a blast while doing it - people who challenge the status quo and embody our values.  People who say “I’ll find a way” instead of saying “it can’t be done.”
At VideoAmp, we believe in challenging advertising paradigms to maximize value for clients. We do this by enabling companies to execute on business outcomes across their media investment instead of more traditional media metrics. VideoAmp is the software and data solutions company powering the convergence of linear TV and digital video advertising. Our solutions connect linear TV viewership with addressable data assets to benefit the marketing and media industries. This enables marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising.

Role & Responsibilities

Location: United States, Remote

VideoAmp is looking for an experienced data nerd to join the growing Product Data and Methodology team within our Tech organization.

  • Serve as an in-house subject matter expert managing our identity graph, its evolution, and its application throughout the VideoAmp product suite
  • Work closely with our internal Data Science, Business Development, and Data Processing teams to define the next generation of identity resolution and the VideoAmp identity graph 
  • Participate in the MRC accreditation process to support inquiries into the graph regarding methodology, policies, and processing.
  • Be an analytics partner and SME across Client Success, Sales and Marketing
  • Collaborate with Engineering, Data Science and Product teams to ensure projects and products are developed and delivered accurately and on time
  • Manage internal and external product roadmaps for early-stage development of new methods and metrics
  • Develop analyses and present Summary of Findings reports to support client inquiries, internal research projects, and product development

Qualifications

  • Familiarity with online and offline identity resolution, audience measurement methodologies, and marketing metrics
  • 2-5 years of product experience 
  • 3+ years of experience working with large-scale person and household datasets either in a Product or technical role
  • Skillful with SQL and/or python
  • Experience presenting insights and recommendations to various stakeholders
  • Ability to communicate effectively with teams of varying levels of technical expertise

What We Offer

Minimum base salary of $110,000 - $140,000 + Equity + Benefits. The actual compensation offer will be determined by a number of factors, including, but not limited to, applicant's qualifications, skills, and experience. 

  • Discretionary and flexible paid time off
  • In addition to standard US holidays off, VideoAmp employees also take part in week long Summer and Winter Breaks
  • Comprehensive medical, dental, and vision benefits for you and your dependents - including multiple options fully covered by VideoAmp
  • Unlimited financial wellness sessions with Origin financial advisors
  • 401k Plan
  • HSA & FSA
  • Commuter Benefits
  • Cell Phone Reimbursement
  • Paid Maternity and Parental Leave for All Family Additions


We are on a collective mission to bring equity and transparency into media measurement, and that begins with an honest, inclusive culture. At VideoAmp, we empower our team to thrive through collaboration, mentorship, and innovation. If you're passionate about all things data and tech, and have extensive knowledge and curiosity around the digital media space, we’d love to hear from you.

Above all, if you're eager to influence and support the revolutionary goals of a dynamic, cross-functional team -  join us and make an impact!

#LI-Remote


Top Skills

Python
SQL
The Company
New York City, NY
500 Employees
Hybrid Workplace
Year Founded: 2014

What We Do

We believe every human on the planet should have the option of free access to the world’s information and content. In many cases this belief is powered by a three way value exchange between a publisher producing free content, a consumer consuming it and an advertiser paying the publisher for the chance to connect with its audience.

The underpinning of this value exchange relies on having an independent auditing, measurement and optimization layer to power the transaction between the advertiser and publisher.


Today the industry standard tools for advertising and media measurement and optimization are usually designed where increased personalization, higher advertising return on investment and increased publisher revenues often comes with negative trade off for consumer privacy or security risks of leaking private data. We envision a world where this doesn't have to be the case - a world where consumer privacy, security, and governance are incorporated into the fabric of the codebase while enabling the necessary business use-cases to effectively keep the world’s information and content free for everyone.


VideoAmp’s mission is to create software and data solutions to enable advertisers to accurately measure and optimize their entire portfolio of linear TV, OTT, digital and walled garden investments while empowering publishers to effectively align and monetize their audiences with the advertiser’s desired outcome in a consumer-first privacy paradigm.

Why Work With Us

These are our values. Working here you can expect the following:
Unlimited paid time off each year
Company-sponsored health, dental and vision benefits for you and your dependents
Pet Insurance Savings
Work from home set up provided
401k Plan
A progressive approach to paid parental leave
Partner with DoorDash to provide a DashPass

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