ABOUT THE ROLE
The Social Marketing team is looking for a Senior Manager of Social Media who will be responsible for the management of Peloton’s social agency(s), collaboration with cross-functional teams to co-develop (with regional and local teams), and manage a digital/social content strategy & architecture. This role is critical in defining the social strategy and creating connected experiences that engage audiences across key platforms. This position will synthesize information from external partners and across the organization to deliver clear, measurable strategies that demonstrate Peloton’s social marketing leadership.
YOUR DAILY IMPACT AT PELOTON
- Oversee execution of social media strategies that propel Peloton’s brand further into the digital and social ecosystem
- Build a center of excellence for social media driving the overall strategy, voice/personality, channel strategy, content approach etc. while also getting learnings and data from the markets to inform best practices
- Manage relationship with social agency partners
- Devise digital/social media programs and lead digital innovation in social marketing
- Create guidelines and shares best practices
- Lead the development of Peloton’s social strategy across all platforms, including, but not limited to, Instagram and Reels, TikTok, X, Threads, YouTube and Facebook
- Assist in setting guidelines and help drive the direction for paid vs. curated content and collaborate with marketing counterparts worldwide to inspire the best work
- Provide recommendations on digital/social media marketing channels to leverage for greatest impact based on research and analysis
- Leverage own networks in digital community to keep abreast of new technologies and trends
- Advance organization's thought leadership efforts by educating others, both internally and externally with stakeholders; act as a subject matter expert
- Execute social campaigns and content that will be shared and leveraged globally
- Oversee parts of Social Media budget to ensure that all campaigns, programs, and activities are within allocated budget
- Work closely with creative teams to integrate social strategy into social projects and assets
- Manage Social Media Managers and Coordinator
YOU BRING TO PELOTON
- 6+ years of social marketing experience
- Extensive experience using Social platforms including Facebook, Instagram, TikTok, YouTube
- Experience working with companies on moderation and crisis management/social listening and conversion analysis/paid meeting lighting and chat bot
- Experience working with creative teams to influence content so it delivers meaningful business outcomes through Paid Social
- Proven track record of managing multiple projects and campaigns simultaneously
- Comfort operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary
- Able to be both strategic and creative helping centrally develop content that markets can leverage and adapt
#LI-SV2 #LI-Hybrid
The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$163,830—$221,170 USD
ABOUT PELOTON:
Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: [email protected]
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
What the Team is Saying
What We Do
Peloton is the leading interactive fitness platform globally, with a passionate community of more than 6.9 million Members in the US, UK, Canada, Germany, and Australia. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. Consumers can access the Peloton library with thousands of live and on-demand classes at the gym, at home, on the road, or wherever they choose to move, through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Guide, and Peloton App on any iOS or Android device and select smart TVs. Through Peloton Corporate Wellness or Peloton Commercial, organizations and enterprises also have access to the Peloton platform and select Peloton products for their teams and customers. An innovator at the nexus of fitness, technology, and media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness and wellness content, and best-in-class fitness experts and Instructors.
Peloton was founded in 2012 and is headquartered in New York City, with showrooms across the US, UK, Canada, Germany, and Australia. For more information, visit www.onepeloton.com.
Why Work With Us
Peloton believes in taking risks and challenging the status quo by continuously innovating and improving. We put our users, members, and customers first and we obsess over every touch point of the member experience – be it the studio, product or showroom. We like to hire the best and encourage all our associates to be Peloton’s brand ambassadors.
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Peloton Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our Hybrid Working Policy requires team members in US office-based roles to be in the office every Tuesday, Wednesday and Thursday.
