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Management of our partner platform strategy is critical to the ongoing success of The New York Times. Off-platform channels — social, search, aggregators — are major contributors to our audience and are critical tools for helping us find new readers and deepen engagement with existing readers. The increasing dominance of the major platforms, over people’s time, engagement, and information discovery have fundamentally changed our work and business. The Platforms team manages these dynamics—specifically, our content experiences and relationships on these platforms—to support our revenue and journalistic goals. We are keenly focused on ensuring The Times has the right partnership structures, strategies and practices in place to optimize our presence and relations with these platforms.
The Times is looking for a Senior Manager to support our Platforms Strategy and Partnership teams. You will report to the Vice President of Audience Mission and Platform Strategy and be based in our New York City office. This is an individual contributor role.
As Senior Manager, you will:
- Source new audience opportunities from across the platform landscape, including new distribution channels, new markets and content/product initiatives.
- Ensure new channel and product opportunities will positively impact and work towards enterprise audience goals, working with partners across the newsroom and company to analyze, assess risks, build requirements, and size development effort.
- Understand the ins-and-outs of platform product capabilities for editorial, marketing and advertising, track developments of products and work with teams internally to leverage them.
- Manage key relationships with platform partners.
- Prepare executive briefing materials and facilitate meetings with internal stakeholders and develop clear and consistent communications strategies for internal stakeholders that the entire team implements.
- Work with newsroom, product and data teams to develop and manage the planning, designing, executing and prioritizing of the product and testing roadmaps. These roadmaps would contain product, marketing, and audience work.
- Understand platform and partner roadmaps to influence internal product management.
- Manage and maintain relationships with key stakeholders and partners both internal and external.
:
- 8+ years of relevant experience working across news, audience or strategy developing clear plans that help guide business, distribution and audience decisions.
- 6+ years of experience working with native platforms tools, such as Meta Business Manager and operating accounts directly, and third-party programming or analytics tools.
- Subject matter expertise regarding audience engagement with news and lifestyle content in platform environments.
- Experience developing distribution, programming or product strategies that effectively engage platform audiences.
- Advanced project management skills.
:
- Experience leading editorial audience strategies across off-platform channels, such as search, Facebook, Instagram, or TikTok.
- Experience using insights and performance data to lead strategies and identify new audience opportunities.
- Experience demonstrating product sensibility and bringing solutions during product changes, and able to anticipate future developments.
- Experience leading communications across both external and internal audiences to build agreement and mediate differences of perspective
REQ-016722
#LI-Onsite
The annual base pay range for this role is between:
$142,000—$155,000 USD
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
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