SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40+ million artists, the future of music is SoundCloud.
SoundCloud is looking for a highly driven and detail-oriented Senior Manager, Growth Marketing focused on campaign development & execution, and data analysis & reporting to join our team. This team member will play a critical role in developing and executing strategies and programs to improve customer acquisition and engagement, with a targeted emphasis on growing monthly active users in key customer segments. Reporting to the Director of Growth Marketing, this individual will work closely with cross-functional partners, including Product Marketing, Lifecycle Marketing, Product Management, Analytics, and Data Engineering to ensure seamless program execution and drive measurable growth.
Key Responsibilities:
- Develop and manage end-to-end marketing campaigns and programs focused on customer acquisition, engagement, and retention
- Conduct research to understand the most actionable and valuable customer segments, leveraging internal and external data resources
- Partner with Product and Data teams to identify user engagement opportunities throughout the customer lifecycle and create targeted campaigns, including both digital and in-person activations, to increase user interaction with the SoundCloud platform
- Identify and test new customer acquisition channels to broaden reach and improve conversion rates, such as college/university campus activations
- Manage project budgets as assigned, ensuring efficient resource utilization
- Proactively identify and mitigate potential risks associated with each program in development
- Collaborate on the development and implementation of key performance indicators (KPIs) to track project success
- Model projected impact/ROI of marketing campaigns and programs, incorporating data-driven assumptions based on internal data, external research, and industry benchmarks
- Generate insights from campaign data and develop recommendations for optimization, including campaign impact on customer acquisition, engagement, and retention
Experience and Background:
- 5+ years of experience in marketing, with a proven track record of success in developing, managing, and executing strategic user growth initiatives
- Bachelor's degree in marketing, business, or a related field; MBA preferred
- Strong understanding of marketing principles, trends, and innovation, including brand management, market research, and campaign development across various channels (e.g., digital, social media, events and in-person activations)
- Demonstrated excellence in developing growth programs from ideation to impact modeling to implementation and reporting
- Analytical mindset with strong problem-solving skills and a passion for data-driven decision-making
- Strong communication, presentation, and interpersonal skills
- Strong understanding of marketing analytics, modeling, and reporting tools
- Excellent project management skills and the ability to collaborate cross-functionally in a fast-paced environment
- Preferred experience working in a SaaS, technology, or subscription-based business
- Familiarity with A/B testing, conversion rate optimization, and other experimentation methodologies
- Experience in campus activation, including brand ambassador programs, is a plus
- Strong passion for music, including knowledge of current/relevant industry trends
The salary range for this role is $120,000-140,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!
About us:
- We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
- We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
- We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
- We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities
Benefits:
- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- Robust 401k program
- Employee Stock Ownership Plan
- Generous professional development allowance
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
- 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
- Various snacks, goodies, and 2 free lunches weekly when at the office
SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.
At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.
Top Skills
What We Do
What's next in music is first on SoundCloud. As the world’s largest open audio platform, SoundCloud is powered by a connected community of creators, listeners and curators who share, discover and influence what’s new, now and next in music and audio.
