ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.
We’re…
- The only U.S.-made infant formula to use organic, grass-fed whole milk
- The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
- The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
- We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
- Less spit up
- Softer poops
- Easier digestion
- More efficient weight gain
- Enhanced nutrient absorption
- Longer stretches between nighttime feeds*
With >$250M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >275 people that stretches across the country.
We're proud to offer competitive, family-first benefits, including but not limited to:
- Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
- Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
- 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
- Up to 6% 401(k) Match to help you plan for your future.
- Company equity for every employee: because when we succeed, we succeed together!
Visit our site to learn more, and check out some recent press on ByHeart:
- White House Roundtable: President Biden Meets with Infant Formula Manufacturers
- Business Insider: ByHeart Announces Published Data in a Scholarly Journal on Benefits of The Novel High Quality Protein Blend in Their Groundbreaking Next-Generation Easy to Digest Infant Formula
- Governor Wolf Press Conference: Gov. Wolf highlights state investment in ByHeart, first new formula manufacturer in 15 years
- CBS News: As parents scramble to find baby formula, a new manufacturer is seeing soaring demand
- Forbes: A Startup Wanted To Make A Better Baby Formula. It Took Five Long Years.
*based on data from infants at approximately 4 months of age
Role Description
We are seeking a visionary Creative Director to help usher in the next chapter of ByHeart’s brand evolution. This transformative role, reporting to the VP of Brand & Product Marketing, will lead our in-house Design and Copy teams and own the voice, look, and feel of ByHeart. As the Creative Director, you will be responsible for setting an inspiring vision and delivering best-in-class, breakthrough creative that distinguishes ByHeart as a disruptor in the infant nutrition category.
Key Responsibilities:
- Lead & Inspire: Set the creative vision and inspire a growing in-house team to deliver work that elevates ByHeart’s brand story, product distinctions, and marketing claims. Cultivate a creative culture that drives innovation, risk-taking, and standout execution.
- Hands-On Creative Execution: Balance big-picture vision with hands-on execution. Be willing to roll up your sleeves to push work forward and craft creative that is compelling, differentiated, and aligned with our brand voice and purpose.
- Strategic Storytelling & Cultural Relevancy: Serve as the creative steward of ByHeart, shaping narratives that captivate our audiences, drive brand love, and reinforce our position as a trusted leader in infant nutrition. You will be a curator of the modern parenting zeitgeist, keeping a strong finger on the pulse to drive cultural relevancy in partnership with the Comms team.
- Lead with Perspective: Proactively drive creative strategy and execution. Don’t wait for briefs—bring forward perspective and recommendations that move the brand and business forward.
- Cross-Functional Collaboration: Partner closely with Brand, Comms, Digital, Retail, Medical, R&D, and other stakeholders to ensure creative alignment with business objectives and consumer needs. Oversee work from external partners to maintain consistency and excellence.
- Team Building & Leadership: Build and lead an exceptional in-house creative team while strategically leveraging external resources. Foster talent development, mentorship, and a culture of curiosity, exploration, and high standards.
- Adaptability & Agility: Thrive in an ever-changing, fast-paced start-up environment. Be adaptable and roll with the punches while maintaining creative excellence and strategic focus.
- Commercial Focus: Possess a strong commercial mind, supporting the needs of a fast-growing business while driving creativity that fuels demand, performance, and consumer trust.
The Ideal Candidate:
- Visionary Leadership: You have the ability to articulate a bold creative vision, inspire your team, and instill a sense of mission and purpose that drives standout work.
- Hands-On Execution: You’re just as comfortable in high-level strategy as you are diving into details to make sure every piece of creative is pitch-perfect.
- Storytelling Mastery: You’re a compelling storyteller who can transform complex concepts into clear, resonant, and memorable narratives that connect deeply with parents.
- Curator of the Zeitgeist: You have a keen awareness of cultural trends and can leverage insights to make ByHeart relevant and connected to the broader parenting conversation.
- Strategic & Business-Minded: You understand how creative connects to business growth and can balance creativity with commercial needs to achieve success.
- Disruptor Mindset: You have experience in building disruptive, breakthrough creative in fast-paced, high-growth environments. You love challenging the status quo and pushing boundaries.
Qualifications
- 10+ years of creative experience—preferably coming from an omni-channel, disruptor CPG brand (in-house). Past experience in an agency environment is a bonus.
- 5+ years of leadership experience managing and inspiring creative teams, with a demonstrated ability to foster a collaborative and innovative culture
- A proven track record of delivering breakthrough creative work that drives brand growth and differentiation.
- Strong portfolio showcasing a blend of strategic, brand-building work and hands-on execution, including brand storytelling, visual identity, digital, offline, and social creative.
- Deep understanding of consumer insights and cultural trends with a knack for turning these insights into impactful, relevant creative work.
- Exceptional communication and presentation skills, with the ability to articulate a compelling creative vision and influence stakeholders at all levels.
- Proven experience partnering cross-functionally with Brand, Communications, Digital, Retail, Medical, and R&D teams to align creative with business goals.
- Commercially savvy with a strategic mindset, balancing creativity with the ability to drive results and support scaling a fast-growing brand.
- Experience in a fast-paced, entrepreneurial, or startup environment, with a demonstrated ability to adapt, pivot, and thrive amidst change.
- Experience being creative in a regulated category is a bonus!
- Passion for ByHeart’s mission and a deep interest in the parenting and nutrition space.
You will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
The minimum annual salary for this position is $250,000 and the maximum is $255,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
What We Do
Founded in 2016, ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want ‘best nutrition for baby’ to be possible for every parent out there.
We build each product from ground up: a team of pediatricians, breastmilk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health informs our next-to-nature approach; we hand-pick the most wholesome ingredients from partners and farms that we consider family; we take pride in what we put in and in what we keep out of each recipe. On track to become only the 4th fully-integrated, FDA-registered baby nutrition company in the US, we blend in our own facility in Reading, PA with a proprietary small batch process to retain highest ingredient quality. Innovation isn’t easy, but we believe babies – and their parents – deserve a better feeding future.
