About The Role
Are you a highly-analytical thinker and detail-oriented doer? Are you ready to be immersed in digital product management, content strategy, big data analysis, and online marketing for the fastest-growing largest publisher on the web? Join the team responsible for organic and performance marketing growth on Investopedia, the premiere publisher of financial news, recommendations, and educational content online.
Hybrid 3x a week- New York City
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team:
The SEO & Growth team is composed of search marketing professionals and software engineers who enable the scale required to grow multiple top properties in highly competitive verticals. The SEO Senior Analyst will work on projects to analyze and improve organic traffic across several Dotdash Meredith’s brands. They will leverage the best tools, in-house built software, peer knowledge, and extensive resources to help build world-class content brands and make an impact on Dotdash Meredith's content, technology, user experience, and site performance. We are looking to fill multiple open roles within our team as we build out the infrastructure needed to succeed this year. We are interested in candidates who may have varied skills and experience, ranging from editorial to technical, and from 2-4 years of experience.
About The Positions Contributions:
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Partner with editorial teams to maintain and improve our content libraries
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Study search demand to identify growth opportunities for our content and product
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Execute SEO tests to grow our knowledge of effective tactics
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Work with product management to create requirements to improve each site based on SEO research
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Provide insights to engineering and data science teams in order to convert manual analyses into software augmented approaches
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Synthesize KPIs and industry news to drive valuable changes across our company
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Analyze performance marketing analytics to make content strategy recommendations
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Aid the development of our growing performance marketing email marketing strategies
The Role’s Minimum Qualifications and Job Requirements
Education:
Bachelor’s or Master’s degree preferably in math, science, business, or computer science
Experience:
2-4 years work experience in digital marketing or another quantitative and analytical discipline such as consulting, market research, finance, operations, etc.
Specific Knowledge, Skills, Certifications and Abilities:
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Strong Excel skills
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Demonstrated interest in the Web, technology, or online marketing (personal sites, app or web app projects, etc.)
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High attention to detail
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Strong communication skills
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Knowledge of performance marketing measurement best practices
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Demonstrable bias to action in prior roles
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Demonstrated project management skills
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Competency in reading/writing HTML, CSS, Javascript, or Python a big plus
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Familiarity with Web crawling (Screaming Frog, DeepCrawl), SQL, Hive, or a big plus
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Familiarity with web and search analytics tools (Google Analytics, Google Search Console, rank tracking tools) a big plus
% Travel Required (Approximate): NA
Top Skills
What the Team is Saying
What We Do
Dotdash Meredith's vibrant brands help over 200 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 50 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash Meredith brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, People, Food & Wine, Shape, Entertainment Weekly, Travel & Leisure, Better Homes and Gardens, Southern Living, Health, InStyle, Parents, EatingWell, Magnolia Journal, MyDomaine, Lifewire, TripSavvy, Liquor.com, and TreeHugger.
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Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our employees work 3 days in office across our NYC, Des Moines, Birmingham, Seattle, LA, and Chicago locations. A couple of our orgs have remote teams (please refer to job descriptions). We are accommodating towards various exemptions and situations.
