Senior Analyst, DTC Research

Posted 3 Days Ago
New York, NY
Hybrid
63K-117K Annually
1-3 Years Experience
Artificial Intelligence • Digital Media • Machine Learning • News + Entertainment • Software
The Role
The Senior Analyst, DTC Research at Warner Bros. Discovery will be responsible for executing market research studies with a focus on Customer Satisfaction and tracking-based research. They will work on various tracking-based research projects for Max and discovery+ and collaborate with stakeholders to provide actionable consumer insights.
Summary Generated by Built In

Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
The Warner Brothers Discovery DTC Research team aims to be trusted partners for our unique businesses through a lens that is unbiased and unfiltered. We objectively translate consumer voices to help make strategic business objectives and decisions.
The team is looking for a Senior Analyst, DTC Research, to be a part of the DTC Research team. The Senior Analyst will help to execute market research studies, with focus on Customer Satisfaction and tracking-based research with responsibilities across US initiatives. They should also be well versed across research methodologies (quantitative and qualitative), including quantitative analyses and first party data analysis.
Your Role Accountabilities...
The Senior Analyst will work on a variety of tracking-based research for Max and discovery+, including brand tracking, consumer funnels tracking, and customer satisfaction research. They will assist in the day-to-day management, logistics, analysis, and reporting of surveys and data from our Tracking and CSAT research across WBD DTC platforms.
They will need to work closely with their managers, stakeholders, and colleagues to implement research and ensure surveys are appropriately reflective of business issues and provide relevant and actionable consumer insights.

  • Help manage research studies, including sampling, questionnaire development and execution.
  • Support the research study process including timelines, analytic plans, quotas, development, and deliverables.
  • Update tracker questionnaires on a timely basis to address new business issues.
  • Help compile and analyze data to develop quick turn-around deliverables that are visual, concise, and easily digestible.
  • Work across trackers and CSAT research, with a daily focus on pulling data, charting, data analysis, and vendor/timeline management, synthesizing results into simple summaries.
  • Closely work with Data Analytics to examine survey-based findings crossed with internal data sources.
  • Assist in the development of research plans and strategies that translate business goals into research objectives and studies. Think through stakeholder questions and identify ways research can help -through available sources or via new research.
  • Develop strong relationships and maintain regular communication with internal stakeholders and Research colleagues.
  • Help manage vendor relationships, including monitoring adherence to timelines and sample specifications.


Qualifications & Experience...

  • Bachelor's Degree required. Previous entertainment or streaming video experience preferred.
  • Minimum of 2 years primary consumer market research experience.
  • Prior experience working on customer satisfaction and tracking research.
  • Knowledge of a broad range of quantitative and qualitative research techniques and methodologies.
  • Strong analytical and problem-solving skills and strategic thinking ability.
  • Strong proficiency in Microsoft PowerPoint, Excel, and Word.
  • Analytical problem-solving skills, including the ability to break down data/information into meaningful findings.
  • Ability to synthesize information and produce insightful and accurate analyses and recommendations leading to informed decision-making.
  • Ability to use a data-driven approach to problem solving and scaling.
  • Be adept at data visualization to tell insights story in a clear and digestible way.
  • Ability to work in a fast-paced high-pressure environment without sacrificing accuracy and attention to detail; strong project management skills are essential.
  • Proficiency in statistical analysis software tools (e.g. Q) ideal.
  • Proficiency in SQL and Looker a strong plus.
  • Ability and strong interest to learn new data software tools.
  • Excellent organizational skills.
  • Strong verbal and written communication and presentation skills.
  • Speaks well to directed questions from peers and stakeholders.
  • Ability to work independently on multiple projects simultaneously.
  • Flexibility to adapt to changing and growing environment.
  • High degree of integrity and professionalism, and strong commitment to quality and accuracy.
  • A passion for the brands, and a thirst to do more with less, to work smarter not harder.


How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $62,790.00 - $116,610.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

What the Team is Saying

Deepak
Nicole
The Company
New York, NY
40,000 Employees
Hybrid Workplace

What We Do

Warner Bros. Discovery is a premier global media and entertainment company, offering audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, sports, news, streaming and gaming. We're home to the world’s best storytellers, creating world-class products for consumers.​

WBD is bringing together the scripted and the unscripted, the local and the global, the timely and the timeless. Taking the world’s greatest possibilities and making them a reality. Creating impact, inspiring imagination, and building connections. Here you can succeed, here you are supported, here you are celebrated.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Warner Bros. Discovery offers a combination of hybrid, on-site and remote roles. For more information, please refer to the given job description.

Typical time on-site: Flexible
New York, NY

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