Senior Analyst, Brand Marketing

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As a Senior Analyst in Brand Marketing, you will play a key role in shaping DraftKings' marketing strategy across critical channels. You'll analyze brand health, optimize marketing spend, refine messaging, and enhance creative performance to drive results. Using analytics tools and customer insights, you'll bring a data-driven approach to marketing decisions. Collaborating across marketing, analytics, operations, and research teams, you'll ensure strategic, customer-focused optimizations.
What you'll do as a Senior Analyst, Brand Marketing

• Optimize brand spend and creative performance across channels in collaboration with marketing stakeholders
• Build analytical frameworks to measure brand health and inform brand positioning strategy
• Synthesize survey insights and customer engagement metrics into strategic recommendations for brand spend and messaging strategy
• Develop and manage self-service reporting dashboards for marketing insights
• Present insights to senior leadership and collaborate across teams to shape strategy

What you'll bring

• Bachelor's degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline
• 3+ years in business analytics or data science, with expertise in marketing analytics, brand analytics, or consumer research
• Proficiency in SQL/Snowflake and Excel for large-scale data analysis
• Experience with A/B testing, experimental design, and analytical testing methods
• Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports
• Experience with R, Python, or statistical programming languages is a plus

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 95,200.00 USD - 119,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.