Product Marketing Manager

Posted Yesterday
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Remote
90K-130K Annually
Mid level
Software
Smartling has everything you need to manage content translation & localization.
The Role
The Product Marketing Manager will define and execute go-to-market strategies, create marketing content, support enablement programs, and perform market research to understand trends and challenges. They will work with marketing, sales, and customer success teams to drive business growth and create compelling messaging.
Summary Generated by Built In

Overview

Smartling was founded 14 years ago to make localization and translation seamless. Today, Smartling is profitable and backed by Battery Ventures, a global technology-focused investment firm, supporting company growth and expanding our market share and leadership position. Our LanguageAITM enables global businesses to reach customers in their native languages, across any channel while delivering human quality translations at half the cost of traditional approaches.

Our growing Marketing team is seeking a Product Marketing Manager to help us accelerate our go-to-market enablement. Reporting to the Senior Product Marketing Manager, you will join our nimble product marketing team responsible for communicating effectively with our key personas and supporting go-to-market teams. The Product Marketing Manager will collaborate closely with marketing, sales, and customer success to support business growth through enablement, content creation, and campaign development. The Product Marketing Manager will also support the creation of compelling messaging through research, customer interviews, and more. This is a great opportunity to grow your skill set in all areas of the product marketing discipline.

You Will

  • Assist in defining and executing go-to-market strategies for communicating with high-value segments including sequences, prospect nurture, sales plays, and more
  • Identify, prioritize and create marketing content including: web pages, data sheets, presentations, videos, case studies, and other assets
  • Create new high-quality product content such as demos, webinars, blogs, and slides
  • Collaborate with the marketing team to support enablement programs, demand-generation events, and campaigns
  • Perform primary market research, interviewing customers and prospects, continuing to uncover and communicate new challenges and trends in the market

You Have

  • BA/BS degree or equivalent working experience
  • 3-5 years of Product Marketing experience or equivalent marketing role(s)
  • Pragmatic marketing experience or Product Marketing Alliance certification would be a plus
  • Impeccable communication skills (oral, written, and listening) are a must
  • Past experience at a B2B enterprise software/technology company
  • A passion and aptitude for data analysis and critical thinking
  • A willingness to roll up your sleeves and dig deep to get things done
  • Interest in language, culture, and global content

You Are 

  • Strategic thinker. Translates high-level strategies into practical implementation strategies
  • Self-starter. Demonstrated ability to take initiative and work in a self-directed manner
  • Entrepreneurial and flexible, with a problem-solving approach
  • Detail Oriented. Supremely well organized with attention to detail
  • Strong analytical thinker. “If there is a problem I have a solution” attitude
  • Team Player.  An ability to thrive in a fast-paced environment and effectively work cross-functionally

You Will Enjoy

  • Freedom 🏡 - we are remote first 
  • Growth  - an opportunity to learn and advance your career
  • Wealth 💰 - we offer a competitive salary and 401(k) + company match
  • Wellness - medical, dental, and vision insurance for you and your family
  • Balance - flexible PTO + 11 holidays; generous parental leave
  • Culture 🤝- an energetic, value-driven, and fun culture and team spirit
  • Bonus - employee referral program and Apple equipment


We use E-verify platform for work authorization verifications.

Smartling is proud to be an equal-opportunity employer. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, skills, and experiences.

The US national pay range for this role is $90,000-$130,000

Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed.

To all recruitment agencies: Smartling does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias or Smartling employees. Smartling is not responsible for any fees related to unsolicited resumes.

*To work from home, you must have a strong internet connection, a quiet space, and a professional (distraction and clutter-free) background.


What the Team is Saying

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The Company
NY
95 Employees
Remote Workplace
Year Founded: 2009

What We Do

Smartling exists to translate the world's digital content. Why is this important? Life is powered by words. They are used to engage consumers online, in products, and throughout our lives in all corners of the globe. And since it takes 45 languages to reach 95% of the world's online GDP, content translation is of increasing importance across the enterprise. Join Smartling (since 2009) to help grow and support our 1,000+ customers who move the world with words.

Why Work With Us

One of our core values is to Take Care of Our People. Smartling is committed to each individual's professional and personal success. We offer convenient work-from-home option, health and well-being initiatives and career growth opportunities to give our employees the work-life balance needed to stay happy and productive!

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Smartling Offices

Remote Workspace

Employees work remotely.

Typical time on-site: None
New York, NY

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