Product Marketing Manager (NYC)

About Vouch:

Insurance... sounds slow, old-fashioned, and unexciting. Exactly. Insurance is broken, and it's failing fast-moving, innovative startups.

Vouch is a new, technology-first insurance company backed with $185M in funding from world-class investors. Like Stripe for payments or Brex for credit cards, Vouch is creating the go-to business insurance for high-growth companies.

We're doing this by making insurance fast, responsive, and focused on our high-growth and innovative customers. Instead of printed PDF applications and week-long waits, Vouch is building new technology to solve real problems, writing policies that actually cover relevant startup scenarios, and designing simple experiences in an otherwise frustrating industry.

Why should you join our team and Vouch?

Not only is this an exciting and growing team where you can drive a real impact on our marketing strategy, but Vouch is also the preferred insurance provider to customers of Y Combinator, Brex, Carta, and WeWork. We’re a quickly growing startup that believes in transparency and acknowledgment with our team members and cultivating a values-driven company. Our values are “Put People First,” “Listen, Challenge, and Grow,” “Face challenges head-on and win as a team,” and “Serve clients with integrity and excellence.”

What does a work environment look like at Vouch?

This role will be based in one of our office locations in Chicago, NYC, or SF. We require the team members to be in the office at least two days per week (Monday and Thursday) to foster close collaboration and team building.

Role Responsibilities:

The Product Marketing Manager will be a close partner with the Head of Demand Generation and will own messaging to clients, prospects, partners, and brokers. This position is key in crafting and executing our go-to-market strategy, ensuring that our insurance products are compellingly presented and effectively communicated across all channels. The role demands exceptional project management skills to seamlessly coordinate cross-functional teams, launch innovative marketing campaigns, and drive product adoption. By translating technical features into clear client value, the Product Marketing Manager will elevate Vouch’s market presence and support our growth objectives.

Job Duties: 

• Product Positioning and Messaging: Develop and implement positioning strategies and messaging frameworks that clearly communicate the value of Vouch’s business insurance products to target verticals and various audiences (current clients, prospective clients, and partners such as insurance brokers).
• Market Research: Conduct in-depth market research to understand industry trends, competitive landscape, and client needs. Use insights to inform product development and marketing strategies.
• Content Creation: Create high-quality marketing materials, including one-pagers, whitepapers, case studies, blog posts, and presentations that highlight the benefits and differentiators of Vouch’s insurance products.
• Sales Enablement: Equip the sales team with the tools and training needed to effectively communicate product value to potential clients. Develop sales collateral, product demos, and training sessions.
• Client Marketing: Design and execute multi-channel marketing campaigns to existing clients to launch new coverages, drive awareness, engagement, and adoption. Measure and analyze campaign performance to optimize results.
• Client Advocacy: Build and maintain strong relationships with key clients to gather feedback, generate testimonials, and create case studies that showcase the impact of Vouch’s products.
• Product Launches: Plan and execute successful product launches, ensuring cross-functional alignment and coordination with product management, sales, and client success teams.
• Thought Leadership: Establish Vouch as a thought leader in the business insurance space by contributing to industry publications, supporting our events/conference strategy, and engaging with the broader tech community.

About you:

• 5+ years of product marketing experience, preferably with 3+ years in the business insurance or financial services industry.
• Strong understanding of business insurance products, including general liability, property, cyber, and professional liability coverages.
• Exceptional written and verbal communication skills with the ability to translate technical concepts into clear, client-focused messaging.
• Proven ability to manage multiple projects simultaneously, with a keen attention to detail and a focus on delivering results.
• Excellent interpersonal skills with the ability to work effectively with cross-functional teams, including product management, sales, and client success.

Nice to have:

• Exposure to and passion for early-stage startups and/or high-growth environments
• A background in insurance or other regulated categories 

Vouch provides several benefits to help you bring your best self to work:

• 💰 Competitive compensation and equity packages
• ⚕️ Health, dental, and vision insurance
• 👶 Parental leave
• 🌴 Flexible vacation time (Unlimited PTO)
• 🎨 🧠 Wellness allowance ($80/month)
• 📲 🛜 Technology allowance ($100/month)
• 📚 Professional Development ($500/Yr)
• 🏫 📈 L&D: Partnerships with Ethena, Hone, and weekly Lunch & Learns
• 🏳️‍🌈 ♀️ 🤝 Employee Groups (ERGs, Committees, and Communities): Vouch supports various employee groups to foster an inclusive, equitable workplace and create affirming, empowering, employee-centered spaces for conversation, community, and support. These groups include Pride @ Vouch, Women @ Vouch, Black @ Vouch, Virtual Connections, Pop Culture, Pets of Vouch, Skincare, Astrology, Plants, etc.
• 🧘 💲 Wellbeing: Voucher’s have access to many wellbeing perks, including Calm, ClassPass, Headspace, Fetch, OneMedical, Origin, SoFi, etc.
• 📊 Annual performance reviews with quarterly check-ins: Vouch conducts quarterly review discussions with all team members, offering goal setting and check-ins, development discussions, and promotion opportunities.

What to expect in the interview process:

• 30-minute phone call with our recruiting team
• 30-45 minute Zoom interview with the hiring manager
• Case study
• Meet the team! 30-45min 1:1 Zoom meetings with 3-4 team members you’d work closely with in the role

Salary Range:

The pay range for this role is: $130K to $150K per year. 

Our salary ranges are based on paying competitively for our size and industry and are part of our total compensation package, which also includes benefits and other perks. We also include stock options in all compensation packages and believe all Vouch employees should have the opportunity to become owners in the company. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skill set, location, and business need. The base pay range provided is subject to change and may be modified in the future.

Vouch believes in putting our people first, and building a diverse team is at the front of everything we do. We welcome people from different backgrounds, experiences, perspectives, and ranges of abilities. We are an equal-opportunity employer and celebrate the diversity of our growing team. 

If you require reasonable accommodation to complete this application, interview, complete any pre-employment testing, or otherwise participate in the employee selection process, please direct your inquiries to [email protected].