Product Marketer, Integrated Marketing

Product Marketer, Integrated Marketing

Position Overview

Fortune is an iconic media brand that sets the standards for success in business. Come help us raise the standards for our own success.

We are seeking a highly strategic and results-oriented Product Marketer to join Fortune’s growing Integrated Marketing team. This role will support Sales and the larger Marketing organization in driving sponsorship and advertising revenue, growing our partner base, and advancing the Fortune brand across all our media platforms, which include digital, conferences, video, podcasts, print, social, and more. You will help make our organization smarter, sharper, and more effective, empowering us to reach our revenue goals.

In this position, you will develop strategies, insights, and messaging that can be leveraged and commercialized throughout the Sales and Marketing funnel. Upstream, the Product Marketer will be responsible for compiling market intelligence around Fortune 500 companies and sectors, industry and economic trends, and Fortune’s own products and services. You will then translate that intelligence into marketable strategic frameworks and messaging. Midstream, the Product Marketer will consult and collaborate with Sales, Pre-Sale Marketing, Edit, and other teams in the creation of revenue-generating GTM materials and proposals. And downstream, you will support partnership activation operations while opening feedback channels for ongoing renewals, upgrades, and adjustments.

Primary Responsibilities

Market Intelligence: Identify and utilize various data sources and analytical tools to gather market intelligence, including industry insights, company profiles, competitive audits, business trends and terminology, economic forecasting, media investments, and the evolving environments of Fortune 500 sectors. Then, compile this intelligence into useful formats that empower outreach to prospective partners.

Positioning & Messaging: Analyze gathered intelligence and internal expertise to develop strategic GTM positioning and messaging to be used in B2B campaigns, in response to RFPs, and in other marketing materials.

Sales Enablement: Strategize ideal partner industries and individual companies to match with Fortune products and services. Participate in creation of sales tools and resources, such as pitch decks – providing big ideas, positioning, and insights. Support Sales in client interactions, showcasing our expertise and reinforcing why partner with Fortune.

Measurement & Optimization: Continuously improve work product, processes, and resources by analyzing data and opening feedback channels. Support and respond to A/B testing of messaging, content, and other creative.

Other tasks and projects as assigned.

Professional & Personal Qualifications

Relevant Work Experience: 7+ years marketing experience in a media organization, business services brand, or agency – preferably with knowledge of partnership marketing, gathering market intelligence, and creation of custom messaging. General business acumen and understanding how your efforts contribute to measurable results.

Team Player: You have a positive, collaborative, open-minded approach and can reach across functions to do great work. You thrive on developing ideas that empower others to achieve our shared goals.

Proactive: A self-starter who is innovative, professional, and resourceful – always willing to pitch in. Nobody must push you to do your part. You have exceptional interpersonal skills and strive to earn the trust of your teammates.

Solution-Minded: A versatile, creative thinker able to form new solutions and fresh perspectives. Unfazed by ambiguity or constraints, you’re always in search of a big idea.

Strong Communicator: You provide thoughtful, clear responses and can think quickly on your feet. Demonstrated ability to turn insights and complex ideas into simple, persuasive messages.

Curious: You love to understand the Why behind the information, finding insights that open the door to smarter business. You are a life-long learner with a growth mindset.

Skills. Proficient in Powerpoint, Microsoft Office, and research and analytics tools. Bonus for experience with AI-powered systems that enhance productivity.

This position is on-site at Fortune’s NYC office and reports to the Executive Director, Brand Strategist.

Total Compensation:

$100,000.00 - $130,000.00 base salary and discretionary annual bonus

About Fortune: 

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency. 

The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion. 

For Residents of California: Our California Resident Applicant and Prospective Applicant Privacy Notice is located at this link: https://fortune.com/california-resident-applicant-and-prospective-applicant-privacy-notice/

For UK, EEA, and Switzerland Residents: Please review Fortune Media Group (UK) Limited's Job Applicant Privacy Notice at https://fortune.com/job-applicant-privacy-notice-uk/ to understand how your personal data will be handled.