Principal Associate, Marketing Automation - Brand

West Creek 6 (12076), United States of America, Richmond, Virginia
Principal Associate, Marketing Automation - Brand
Principal Associate, Marketing Automation - Brand
Building on Capital One's pioneering adoption of modern cloud and data capabilities, Capital One Software is helping accelerate the data management journey at scale for businesses operating in the cloud. If you think of the kind of challenges that companies face - things like data publishing, data consumption, data governance, and infrastructure management - we've built tools to address these various needs along the way. Capital One Software will continue to explore where we can bring our solutions to market to help other businesses address these same needs going forward.
The Capital One Brand team is seeking a Principal Associate, Marketing Automation to help us launch and scale this new B2B software line of business. In this role you'll manage the day-to-day operations of Marketo, our marketing automation platform, drive efficient and accurate campaign execution, and maintain overall system functionality for our growing martech stack.
The successful candidate for this role will partner closely with the rest of the COS marketing team as well as the COS RevOps team and others to ensure platform compliance, data cleanliness, and campaign effectiveness.
What you'll do

• Manage all day-to-day operations of Marketo and other key marketing tools (Zoominfo, Litmus, integrations with Salesforce and other enterprise systems, webinar tooling, etc.)
• Identify, implement and maintain new marketing tools and/or integrations needed to support evolving business & marketing team goals
• Partner with RevOps team to maintain overall database cleanliness and health to enable accurate reporting and targeting
• Own and manage end-to-end execution of email marketing campaigns, including segmentation, building and QA testing, sending, A/B testing, and reporting
• Ensure marketing emails adhere to industry best practices as well as Capital One's enterprise standards
• Act as the primary Marketo subject matter expert & primary point of contact with internal teams & external agencies/reps
• Create and maintain processes & documentation related to our martech stack to help our team remain compliant and well-managed

Who you are
You want to be an EVIDENCE-BASED MARKETER .

• Your curiosity is endless. There's always something else to learn.
• You're flexible and not afraid of change-in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You're a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
• You care-about the work, your team and the customers you serve.

Basic Qualifications

• Bachelor's degree or military experience
• At least 3 years of experience in a marketing automation or marketing operations role
• Marketo Professional certification

Preferred Qualifications

• 5 or more years of experience in B2B marketing
• 5 or more years of experience managing Marketo
• 5 or more years of experience working with Salesforce CRM
• Adobe Marketo Engage Business Practitioner Expert or Adobe Marketo Engage Architect Master certification

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing
San Francisco and San Jose, California (Hybrid On-Site): $125,700 - $143,500 for Principal Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).