Principal Associate, CreditWise Marketing Acquisitions

Center 1 (19052), United States of America, McLean, Virginia
Principal Associate, CreditWise Marketing Acquisitions
Principal Associate, CreditWise Marketing Acquisitions
Capital One, one of Fortune Magazine's "100 Best Companies to Work For," is looking for a strategic, collaborative Principal Associate to join our CreditWise Marketing team. In this role, you will be responsible for managing the development and execution of marketing and creative strategies for the CreditWise business specific to Acquisitions. This role has multiple channels and will require the ability to collaborate on overall marketing planning, including testing, with both internal and external teams.
How our hybrid model works
This role is hybrid meaning associates typically spend about half their time (2-3 days per week) in-person at one of our offices listed on this job posting . Monday and Fridays are enterprise- wide virtual work days . Tuesday, Wednesday and Thursday are in-person days for associates to spend time together working in our beautifully-designed team areas.
Responsibilities:

• Drive strategic marketing for CreditWise Marketing Acquisitions
• Accountable to enrollment volume key result as part of the larger CreditWise business objectives
• Set roadmap and agendas for acquisitions across channels both Paid (Demand Gen, SEM, etc.) and Internal (SEO, Email, Site etc.)
• Define testing agendas for Marketing Acquisitions across channels (current and new), audiences, and creatives
• Key stakeholder for Paid channels for external and internal agency, building and growing relationships
• Understand end to end enrollment experience and how that influences testing, enrollment volumes, and long term costs to acquire
• Partner with Product, Business Analytics, and Affiliates to drive acquisitions roadmap
• Build creative briefs and partner closely with our Brand Creative and Design partners to execute a cohesive look and feel across our acquisitions touchpoints
• Build synergies with Customer Management

The Ideal Candidate:

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
• Has 4+ year of marketing acquisitions experience via Paid (SEM, Demand Gen, Meta, etc.) and Organic (SEO, Email, Site)
• Is an analytical thinker, quick to pivot and make decisions based in data
• Likes thinking outside the box to search for new testing opportunities
• Can see the value in the end to end product experience vs. working in a silo
• Thrives on collaboration, the opportunity to build in white space and the drive for results.
• Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking.
• Is a skilled relationship-builder who can create strong, high-leverage internal networks.
• Has a passion for leveraging data, metrics and insights to drive results and learnings, specifically in digital channels.
• Possesses strong communication and influence skills: verbal and written.

Basic Qualifications:

• Bachelor's Degree or Military Experience
• At least 3 years of marketing experience in acquisitions or ecommerce
• At least 3 years of multi-channel digital marketing experience
• At least 3 years experience planning, executing and analyzing marketing programs
• At least 3 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications:

• At least 2 years in the financial services industry.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you require an accommodation to apply for a job or to perform a job, please contact Capital One
Recruiting at 1-800-304-9102 or [email protected] .
All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).