Principal Associate, Brand Tech Marketing

Locations: VA - McLean, United States of America, McLean, Virginia
Principal Associate, Brand Tech Marketing
Principal Associate, Brand Technology Marketing
At Capital One, we're driven by our mission to change banking for good to help our more than 100 million customers succeed. As one of the nation's leading digital banks, technology is central to our business strategy and to how we deliver differential value to our customers. We're using real-time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and build products, services, and experiences that can make a real difference in millions of peoples' lives.
To help raise awareness and build associations with Capital One within the tech sector, the Capital One Tech marketing team is seeking a seasoned marketer to build and manage large-scale integrated campaigns that position Capital One as a technology leader and build awareness and credibility with a technologist audience around topics like AI and data, cloud infrastructure and software engineering. This position is highly collaborative, and will work with stakeholders across both the technology organization and multiple communications and marketing teams to identify and develop our best tech stories for use across the Enterprise. A true marketer at heart, they will lead integrated work with a focus on developing relationships, translating value, connecting dots, and bringing our technology stories to life with credibility and authenticity.
What you'll do

• Partner with tech stakeholders, tech communications leaders and product marketing teammates to identify the most impactful tech stories to tell to a tech audience and influence across teams and leadership to execute your vision
• Develop tight, strategic briefs that spotlight our high value technology stories for distribution across social, site digital, OOH and audio channels and actively lead all integrated campaign activities to bring the work to market
• Work with internal partners to identify, contract and manage external agency partners for creative development from concepting to production to delivery
• Independently lead campaign projects, working with a project manager to set and hit deadlines across many internal stakeholder groups from strategy to creative to launch
• Build and nurture relationships with Capital One technologists, working directly with them to translate their work into marketing material that is accurate, credible and true to our Brand
• Actively collaborate and build consensus with SMEs in project management, creative, research, paid media, social and content, advertising, talent marketing and communications to bring campaigns to market
• Build regular, integrated reports tracking progress on our major campaign and program KPIs and share them far and wide
• Bring bold, innovative ideas to the table that will associate Capital One with a leading technology company
• Ensure all campaign activity is well governed end to end

Who you are
You want to be an EVIDENCE-BASED MARKETER .

• Your curiosity is endless. There's always something else to learn.
• You're flexible and not afraid of change-in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You're a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
• You care-about the work, your team and the customers you serve.

Basic Qualifications

• Bachelor's degree or military experience
• At least 4 years of multi-channel marketing experience
• At least 2 years of experience managing large integrated campaigns for a well-known Brand
• At least 3 years of experience managing creative processes and working with creative teams

Preferred Qualifications

• Previous B2B tech marketing experience
• Knowledge of technology fundamentals in AI/ML, cloud computing, data management, or software engineering
• Experience on-set during video and audio productions
• 4+ years of experience working with cross-functional teams in a matrixed environment

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing
San Francisco, California (Hybrid On-Site): $125,700 - $143,500 for Principal Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).