Who We Are
Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have entrusted Addepar to empower smarter investment decisions and better advice over the last decade. With client presence in more than 45 countries, Addepar’s platform aggregates portfolio, market and client data for over $6 trillion in assets. Addepar’s open platform integrates with more than 100 software, data and services partners to deliver a complete solution for a wide range of firms and use cases. Addepar embraces a global flexible workforce model with offices in Silicon Valley, New York City, Salt Lake City, Chicago, London, Edinburgh and Pune.
The Role
The Performance Marketing Manager will lead all aspects of programs that drive growth and adoption for Addepar’s enterprise and institutional segments. This role will be responsible for developing and driving performance marketing strategies that enhance lead generation, customer acquisition, and overall business growth. The ideal candidate will have a deep understanding of digital marketing channels, data-driven decision making, and experience in B2B marketing, particularly within the financial services or technology industries.
Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.
The current range for this role is $90,000 - $140,000 (base salary) + bonus + equity + benefits.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.
What You’ll Do
- Plan, implement, and optimize digital campaigns across various channels, including search, social media, display, email, events and more.
- Track and analyze campaign performance, making data-driven adjustments to increase return on investment and achieve key results.
- Have responsibility for spending, and adjusting strategies while staying within budget and achieving marketing goals.
- Build and implement strategies to generate high-quality leads.
- Work closely with the sales team and account managers to ensure leads are accurately qualified and handed off for follow-up.
- Leverage analytics tools to track, measure, and report on campaign performance and marketing effectiveness.
- Provide insights and recommendations based on data analysis to optimize marketing strategies and drive continuous improvement.
- Collaborate with cross-functional teams, including sales, product, and creative, to develop and implement integrated marketing campaigns.
- Coordinate with external agencies and vendors as needed to support marketing initiatives.
- Conduct market research to identify trends, opportunities, and competitive insights that inform marketing strategies.
Who You Are
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree preferred.
- 5+ years of experience in performance marketing, with a focus on B2B marketing and lead generation.
- Consistent track record of leading successful digital marketing campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with marketing automation platforms, CRM systems, and analytics tools (i.e., Marketo, Eloqua)
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Our Values
- Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
- Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
- Champion Our Clients - Exceed client expectations. Our clients’ success is our success.
- Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
- Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.
In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
PHISHING SCAM WARNING: Addepar is among several companies recently made aware of a phishing scam involving con artists posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote “interviews,” and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from Addepar without a formal interview process. Additionally, Addepar will not ask you to purchase equipment or supplies as part of your onboarding process. If you have any questions, please reach out to [email protected].
What We Do
Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have trusted Addepar to empower smarter investment decisions and better advice over the last decade. With client presence in more than 40 countries, Addepar’s platform aggregates portfolio, market and client data for over $5 trillion in assets. Addepar’s open platform integrates with more than 100 software, data and services partners to deliver a complete solution for a wide range of firms, use cases and geographies. Addepar embraces a global flexible workforce model with offices in Silicon Valley, New York City, Salt Lake City, Chicago, London, Dublin, Edinburgh, Scotland and Pune, India.
Why Work With Us
Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients.
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