ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.
We’re…
- The only U.S.-made infant formula to use organic, grass-fed whole milk
- The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
- The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
- We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
- Less spit up
- Softer poops
- Easier digestion
- More efficient weight gain
- Enhanced nutrient absorption
- Longer stretches between nighttime feeds*
With >$250M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >275 people that stretches across the country.
We're proud to offer competitive, family-first benefits, including but not limited to:
- Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
- Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
- 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
- Up to 6% 401(k) Match to help you plan for your future.
- Company equity for every employee: because when we succeed, we succeed together!
Visit our site to learn more, and check out some recent press on ByHeart:
- White House Roundtable: President Biden Meets with Infant Formula Manufacturers
- Business Insider: ByHeart Announces Published Data in a Scholarly Journal on Benefits of The Novel High Quality Protein Blend in Their Groundbreaking Next-Generation Easy to Digest Infant Formula
- Governor Wolf Press Conference: Gov. Wolf highlights state investment in ByHeart, first new formula manufacturer in 15 years
- CBS News: As parents scramble to find baby formula, a new manufacturer is seeing soaring demand
- Forbes: A Startup Wanted To Make A Better Baby Formula. It Took Five Long Years.
*based on data from infants at approximately 4 months of age
Role Description:
As the Performance Marketing Designer, you’ll be a key player in driving our growth through creative performance assets. This role is a creative powerhouse, dedicated to producing a high volume of breakthrough ads, landing pages, and assets weekly to support our acquisition and retention marketing efforts. Reporting to the Director of Demand (Copy), you will partner closely with the growth marketing teams to develop and execute assets that engage, convert, and drive results.
Your primary focus will be on creating compelling, high-performing visuals for paid media and social channels. You will also be tasked with crafting landing pages and emails. Success in this role means thriving in a fast-paced environment where quick iteration, trendspotting, collaboration, and data-driven creative optimization are essential.
What you will accomplish:
- Produce Performance-Driven Creative: Develop and deliver a steady pipeline of assets for paid media campaigns, organic social posts, landing pages, and email, aligned with growth marketing objectives.
- Digital Ads Focus: Create high-performing, thumb-stopping designs for digital ads that grab attention and drive conversions.
- Iterate Quickly: Use performance data to optimize designs, constantly testing and improving creative output.
- Trendspotting: Stay ahead of digital and social media trends, incorporating them into creative for relevance and engagement.
- Cross-Functional Collaboration: Work closely with the Acquisition, Retention, and Growth teams to align on business goals and deliver creative that drives results.
- Motion and Video Production: Leverage motion design and video tools to create dynamic content for paid ads and social platforms.
- Maintain Speed, Efficiency and Quality: Operate as a resourceful individual contributor who thrives in a fast-paced, results-driven environment.
This should describe you:
- Performance-First Mindset: You are passionate about driving results through creative and understand the role of data in optimizing performance.
- Digital Ad Expert: You specialize in producing assets tailored for paid media and landing pages, with a deep understanding of what works in the performance marketing space.
- Social Savvy: You “think in social,” with a strong grasp of platform best practices and a knack for creating content that stands out in feeds.
- Motion & Video Skills: Proficiency in tools like Adobe After Effects and Premiere Pro to deliver motion-based creative assets.
- Trend-Obsessed: You keep up with the latest trends in digital marketing and social media, incorporating them into your work to stay relevant.
- Scrappy & Resourceful: You thrive in a fast-paced startup environment where creativity and speed go hand in hand.
- Elevated Design Sensibility: You appreciate good design and aim to produce creative that is considered, polished, and elevated.
- Enthusiastic Collaborator: You understand the power of “better together” and aren’t shy about soliciting feedback from others.
Qualifications:
- 4–6+ years of experience in performance marketing, digital advertising, or a similar growth-focused creative role.
- Proven ability to create high-performing digital assets, including paid ads, landing pages, email designs, and social media content.
- Strong skills in motion design and video production (Adobe Creative Suite).
- Experience working with DTC brands or in a startup environment is a plus.
- Strong portfolio demonstrating performance-focused creative that drives results.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Must be NYC (and surrounding area) based and willing to work in-office a few days a week
The minimum annual salary for this position is $160,000 and the maximum is $170,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Top Skills
What We Do
Founded in 2016, ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want ‘best nutrition for baby’ to be possible for every parent out there.
We build each product from ground up: a team of pediatricians, breastmilk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health informs our next-to-nature approach; we hand-pick the most wholesome ingredients from partners and farms that we consider family; we take pride in what we put in and in what we keep out of each recipe. On track to become only the 4th fully-integrated, FDA-registered baby nutrition company in the US, we blend in our own facility in Reading, PA with a proprietary small batch process to retain highest ingredient quality. Innovation isn’t easy, but we believe babies – and their parents – deserve a better feeding future.
