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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
We’re looking for a Performance Marketing Copywriter who can craft compelling, high-converting copy across multiple channels. If you have a passion for writing engaging, persuasive content, optimizing messaging for performance, and leveraging AI and automation tools to scale marketing efforts, we’d love to hear from you.
The Role
As a Performance Marketing Copywriter, you’ll be responsible for developing and refining marketing copy that engages, converts, and retains customers. You’ll work closely with performance and lifecycle marketing teams (as well as compliance…we’re a fintech after all) to create strategic content across email, website, paid ads, and customer lifecycle campaigns.
Beyond writing, you’ll also play a key role in editing, optimizing, and A/B testing content to ensure every word drives results. Your experience with automation tools like Braze will help us scale and personalize our marketing efforts efficiently.
What You’ll Do
- Craft compelling, brand and partner-aligned copy for email campaigns, website content, landing pages, paid ads, and lifecycle marketing.
- Edit and refine content to enhance clarity, engagement, and conversion rates while ensuring a consistent voice.
- Work closely with performance marketing, product, compliance, and design teams to develop strategic messaging that drives customer action.
- Use AI-powered writing and workflow automation tools (e.g., Braze, ChatGPT, Jasper) to optimize messaging and scale marketing initiatives.
- Implement A/B testing to continuously improve email subject lines, CTAs, and messaging for better engagement.
- Analyze performance metrics and apply insights to refine and optimize copy for conversion and retention.
- Stay ahead of industry trends in performance marketing, customer lifecycle strategies, and AI-driven content.
What You Bring
- 3+ years of experience in copywriting, content marketing, or lifecycle marketing, with a focus on performance-driven content.
- A strong understanding of email marketing, customer lifecycle strategies, and conversion-optimized website copy.
- Experience with AI and automation tools (Braze, ChatGPT, Jasper, Grammarly, or similar).
- Proven ability to write persuasive, high-converting marketing copy tailored to different stages of the customer journey.
- Sharp editing and proofreading skills, with an eye for detail, clarity, and consistency.
- A data-driven mindset, with experience running A/B tests and optimizing copy based on performance metrics.
- Excellent collaboration skills—comfortable working cross-functionally and with partner brands.
Bonus Points
- Experience in fintech, banking, credit cards, e-commerce, SaaS.
- Knowledge of UX writing and conversion rate optimization (CRO).
- Basic understanding of HTML/CSS for email formatting.
Why Join Us?
- Work in a very fast-paced, creative and data-driven environment.
- Play a critical role in shaping messaging and customer engagement strategies.
- Access to cutting-edge AI and automation tools to enhance creativity and efficiency.
- Competitive salary, benefits, and career growth opportunities.
How to Apply:
Submit your resume, portfolio link, and a short cover letter telling us why you’d be a great fit.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Top Skills
SoFi New York, New York, USA Office
Our New York office, located in the meat-packing district, provides an open work environment and is a hub for our finance teams. Our large conference, flexible work spaces, huddle rooms, and shared community areas allows our teams to openly collaborate while looking at some spectacular views.
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