Paid Social Media Manager
About the role
Goldbelly is looking for an analytical, entrepreneurial Paid Social Manager to lead all of our strategy and paid marketing efforts across Meta, TikTok, and more! Collaborating closely with creative, data and other paid & organic marketing teams, the Paid Social Manager will play a leading role in unlocking more efficient performance and scaling new & existing paid channels to help Goldbelly introduce more customers to our industry-leading platform.
About Goldbelly
Goldbelly is America’s #1 food marketplace, founded in 2012 and headquartered in New York, New York. We make it possible to experience America’s most loved foods shipped right to your door. From curated meal kits from legendary chefs and signature dishes from renowned restaurants, to iconic regional specialties and gorgeous food gifts, Goldbelly’s mission is to bring you comfort through food. Whatever you dream of. Wherever you are.
What you’ll do:
- Manage all of Goldbelly’s paid social advertising campaigns on Meta & TikTok, accountable for developing growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and digging into creative & customer data to uncover more opportunities for growth
- Collaborate with a wide range of internal teams, stakeholders and leadership to ensure our campaigns are optimized towards Goldbelly’s business goals
- Work closely with Goldbelly’s internal creative team and external content creators & influencers to develop and test winning ad creatives
- Stay informed on the company and channel KPI pacing to improve the execution of paid ad campaigns, and ensuring they are delivered on time and within budget
- Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights
- Leverage sophisticated attribution & data models to make recommendations on paid social budgets, CAC targets and campaign goals
- Stay informed about industry trends, competitor activity, and emerging technologies to deliver strategic improvements to planned activity
- Maintain strong relationships with our advertising platform representatives for consistent support and to ensure Goldbelly stays ahead of the curve on advertising strategies
What you've done:
- 3-5 years of experience managing paid social marketing channels - Meta & TikTok experience is a must
- Direct, hands-on experience managing large budgets - media buying, optimization, and strategic planning either at an agency or in-house
- Deep familiarity with e-commerce KPIs & funnel metrics, and an ability to recognize trends and uncover insights from ad creative and customer data
- Highly analytical and proficient in Excel/Google Sheets, with an ability to make data-driven decisions and articulate them to leadership
- A strong grasp of A/B testing, ROI & incrementality, and measurement frameworks
- Strong attention to detail and ability to effectively communicate & execute in a fast-paced environment
Benefits
- Salary range: $120,000-140,000
- Comprehensive benefits - medical, dental, and vision
- Company HSA and Dependent Care FSA
- Monthly Goldbelly credits and 25% off all Goldbelly orders
- Flat org structure with significant opportunities for lateral & upward mobility & development
What We Do
At Goldbelly, we believe that food brings people together. So we've created a place that connects people with their greatest food memories, experiences and desires. Our platform empowers small shops, chefs & restaurants and inspires their passion. Our mission is to bring people comfort through food. Whatever they dream of. Wherever they are. see less
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