We are looking for a Paid Social Manager to join our Media team here at Deutsch NY, working within Growth Marketing and reporting to our Paid Social Director. You’ll be responsible for overseeing daily paid social activities across Meta, TikTok, and Snapchat, with a primary focus on Meta Ads. Experience in managing purchase-optimized campaigns is required.
Your role will involve building, analyzing, and optimizing campaigns to achieve performance objectives.
WHAT YOU’D DO
- Collaborate with Paid Social and Brand teams to develop, refine, and execute overarching paid social strategy and growth plan
- Oversee the development and management of campaigns across Meta, TikTok, and Snapchat, to consistently achieve performance goals
- Analyze emerging trends and generate data-driven insights to enhance Performance Marketing strategies and tactics
- Guide the assessment of current and emerging platforms, while proactively identifying opportunities for testing and innovation
- Work closely with data team to efficiently analyze and evaluate campaign performance, interpret insights, and optimize strategies for better results in real-time
- Develop and implement data-driven insights to optimize creative strategies and audience performance
- Work with internal teams to ensure campaigns align with overall marketing strategies
WHAT YOU’VE GOT
- 4+ years of experience in Meta ads or Paid Social within DTC or media agency settings
- Experience in DTC and/or Performance Marketing is required
- A strong understanding of Meta Ads Manager is essential, with experience in TikTok,
- Snapchat, and other platforms being a plus
- Extensive experience executing paid social media strategies, preferably within the DTC space
- Familiarity with influencer marketing, whitelisting or spark ads
- Certifications in Meta, TikTok and/or Google Analytics are a plus
- A strong passion for Paid Social, with an interest in emerging trends and innovations
- Detail oriented individual with ability to demonstrate critical and analytical thinking
- Ability to multitask in a fast paced environment and work collaboratively across different working styles
Education: BA/BS Marketing, Communications, or other related field
Salary: $90,000.00 - $100,000.00, commensurate with experience.
Location: NYC Office
Hybrid schedule: Tuesday - Thursday, in-office or as needed for client meetings.
WHAT WE’VE GOT (that you can’t find out on the internet):
- We’re nice people. Seriously. Some of the most ego-less and collaborative people you’ll find in this business.
- We don’t work in silos. We thrive on collaboration, both internally and externally.
- We’re always looking to learn. From our peers, from the competitors, and from our clients, we’re always looking for what’s coming next.
- We take our work seriously but believe weekends, vacations and thinking space outside the office make you better at your job, not worse.
Base salary range for this role:
*If you are a California resident, your application submission is subject to the California Privacy Notice
Deutsch is an equal opportunity employer. All qualified applicants will receive consideration for the position without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
Top Skills
What We Do
Deutsch NY has been in the business of building brands since 1969. How we get there is by staying true to what we do best: Taking brands at big inflection points and using our expertise to drive innovation and big impact for those brands. We do this always by starting with one word, “Yes”. We believe “Yes” is the starting point to anything worth doing. Yes to creativity as a force multiplier. Yes to inclusivity and diversity. Yes to work-life balance, to kindness, to intelligence and honesty.
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