Paid Media Specialist

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
Optimum is looking for a hardworking, strategic & paid social media specialist to distribute our content. This entails distribution across our main social channels (Facebook, Instagram, LinkedIn, Twitter, YouTube & Tiktok), using audience targeting tactics and optimizations. You will focus on driving reach & engagement for our growth initiatives along with branded programs.
Responsibilities

• Work closely and aid the Paid Social Manager.
• Create, monitor and optimize paid social acquisition campaigns across our primary social channels.
• Partner with marketing, growth, and client services to identify and manage campaigns towards program goals.
• Manage and execute co-branded campaigns that ladder up to overall client goals.
• Grow audiences using strategic paid tactics.
• Analyze and report on key performance metrics - weekly and monthly reporting.
• Create insights and recommendations to help inform content / programming / channel.
• Maintain benchmarks, best practice guidelines, and communications to educate tangential teams.
• Identify opportunities to test and learn to improve performance.

Qualifications

• Experience in paid social process, planning, campaign setup, optimization & reporting.
• Experience using Google Analytics or similar analytics platform.
• Experience with the major social platforms, ad networks, or DSPs.
• Passionate about data and trending, understanding the quantitative process for performance marketing analysis.
• Strong communication style allowing for strong relationships with teams and partners. Ability to effectively communicate progress, issues and resolutions to various business units.
• Proficiency in MS Office (Excel, Outlook, PowerPoint, Word).

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $64,260.00 - $105,570.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City