Paid Media Analyst

Direct Agents is seeking an experienced, Paid Media Analyst eager to fast track their career and become a thought leader in the industry. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.

ROLE OVERVIEW:

As a Paid Media Analyst at Direct Agents, you will be a key driver in orchestrating the planning, executing, and optimizing of paid advertising campaigns on various platforms to meet client objectives. Your ability to closely analyze campaign performance metrics and your strategic acumen will be key in contributing to our agency's ongoing success.
 

WAYS YOU’LL MAKE AN IMPACT:

Campaign Management:

• Take ownership of paid social media (Facebook/Instagram, Snapchat, Twitter, Pinterest, TikTok) campaign performance across several client accounts
• Perform campaign analysis, testing, and optimizations to meet and exceed client KPI goals
• Help with content for client proposals and other expansion opportunities
• Attend meetings with media partners, represent Direct Agents at industry conferences, and look for new client growth opportunities
• Work closely with cross-channel teams to devise omnichannel strategies that enhance campaign performance and maximize client success

Research & Strategy

• Conduct in-depth research to gain a deep understanding of clients' business models, products/services, industry verticals, and competitive landscape. Utilize this knowledge to develop and execute campaigns that drive tangible business profitability and sustainable growth.
• Collaborate with the Client Strategy team to align with client goals, address their specific needs, and develop effective media strategies that deliver measurable results.
• Provide valuable insights and guidance during campaign planning, defining the success criteria and recommending optimal utilization of various media channels.

Client Engagement:

• Engage in regular client communication by participating in weekly calls, sharing meaningful insights, and providing updates on campaign progress.
• Collaborate with the business development team to conduct audits and contribute to the development of customized pitches tailored to client needs.
• Foster and cultivate relationships with key vendors and media partners, staying at the forefront of emerging technologies and trends to identify new growth opportunities for clients.

Team Collaboration

• Collaborate closely with a seasoned and supportive team, leveraging their expertise to enhance your skills.

WHAT YOU’RE BRINGING:

• 2-4 years of experience in managing biddable paid media campaigns, preferably within an agency setting.
• Bachelor's degree (BA/BS) in Finance, Statistics, Business, Marketing, Economics, or a related field.
• Proficiency in at least one biddable channel (social, search, programmatic, or Amazon) with a genuine interest in expanding knowledge across various marketing channels.
• Strong data analysis skills, including the ability to work with raw data and identify trends.
• Proficient in Microsoft Excel.
• Demonstrated entrepreneurial mindset, a strong work ethic, and a track record of taking initiative.
• A holistic perspective on marketing strategies while being hands-on and adaptable to tackle tasks as needed.
• Exceptional analytical and problem-solving abilities.
• Excellent written and verbal communication skills.
• Outstanding time management, attention to detail, and organizational capabilities.
• An in-depth understanding of customer acquisition and direct response online marketing is a plus.

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

CLIENTS WE’VE WORKED WITH INCLUDE

Marvel, NBA, NYSE, WacoalCW, Morgan Stanley, and more 

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Below is just some of what sets us apart and the opportunities you’ll have to thrive:

Certified Minority Owned Business: We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. Additionally, we celebrate our 60% Female representation, 40% of senior leadership.

Access to Cutting-Edge Practices: Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon

Future Forward AI: Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots

Personalized Career Development: Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success

Continuous Learning Opportunities: Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management

Fast Paced Growth that speaks for itself with a 12 month average time to promotion and 9 month average time to compensation change with a standard to review annually. 

OUR AWARD-WINNING PEOPLE FIRST CULTURE

7x Winner of Crain’s Best Places to Work (2018 - present)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

ESSENTIALS AND PERKS

• A competitive salary of $62,000 - $75,000, depending on experience, with annual compensation reviews based on performance
  • Bi-annual bonus pay based on company and individual performance
• Regular performance reviews and growth path check-ins throughout onboarding and quarterly thereafter
• Health, dental, vision, and mental health benefits including access to providers like:
  • One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time 
  • PTO: 15 - 24 days/year depending on seniority and tenure
  • Sick/Safe Leave: 7 days/year
  • Your birthday is a day off!
  • Paid Parental Leave: up to 12 weeks depending on seniority and tenure
  • Summer Fridays: Half day schedule from Memorial Day through Labor Day
• A new MacBook Pro laptop for ease of work
• A newly built and sun drenched penthouse office with incredible views over Flatiron 
  • Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
  • Each team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse)
• Access to commuter benefits and annual memberships to Citibike
• Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
• Dog friendly office! 
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!