Marketing Strategy Sr. Associate

Posted 2 Days Ago
New York, NY
Hybrid
3-5 Years Experience
Financial Services
The Role
The Marketing Strategy Sr. Associate will be responsible for supporting the launch and management of the Chase for Business social media ambassador program. This role involves program management, social media monitoring, content creation, and engagement with internal stakeholders and LinkedIn partners.
Summary Generated by Built In

Job Description
The Sr. Associate will work as part of the Consumer & Community Banking line of business focused on Chase Social Media team, which has a specific emphasis on supporting the Chase for Business social media ambassador efforts.
As a Marketing Strategy Sr. Associate you will leverage your strong program management and employee advocacy experience showcasing your strong knowledge of LinkedIn best practices. program management skills. Reporting to Chase's Social Media business strategy lead, you will support the launch and daily management of the Chase for Chase for Business social media ambassador program. You'll also partner with internal stakeholders to create a smooth onboarding process for program participants.
Job responsibilities:

  • Support the launch of Chase for Business social media ambassador program
  • Manage the day-to-day monitoring efforts of the program participants posts and engagements
  • Build content within ambassador program's content management systems (e.g. Sprinklr) for scheduling and publishing and partner with Sprinklr platform owners to build out the ambassador program workflows and capabilities; assist in onboarding participants to the Sprinklr platform and review program access
  • Measure content performance of the ambassador program and provide regular reporting on program impact while making insights-based recommendations on how to evolve the program
  • Assist in building out a playbook that includes retention, risk and control requirements
  • Partner with marketers, communicators and employees to create shareable social media content that aligns with key business needs
  • Engage with LinkedIn partners to understand the best practices of LinkedIn and ambassador programs, evangelize LinkedIn best practices with ambassador program participants and support the content and editorial teams with LinkedIn content creation and copywriting
  • Identify content opportunities that resonate with a B2B audience
  • Maintain the ambassador program's content and campaign library
  • Support creative guidelines for content quality, designed to improve audience engagement
  • Support team members on various projects and campaigns, effectively communicating timelines, status and results


Required qualifications, capabilities, and skills:

  • 3+ years of relevant experience in building employee advocacy/ambassador programs and social media monitoring for brands
  • Thorough knowledge of social media monitoring and management tools for social listening, publishing, and reporting (i.e. Sprinklr, Hearsay, LinkedIn analytics, etc.)
  • Exceptional communication skills - both verbal and written - with the ability to tailor approach based on audience
  • Confidence to pitch fresh ideas, think creatively, and identify problems to solve
  • A passion for keeping up to speed on the social media landscape and how employees can use it to build their brand
  • The ability to cultivate relationships across teams in marketing, communications and the broader Chase ecosystem
  • Basic understanding of graphic design skills and proficiency in Adobe creative suite and/or Figma
  • Effectively communicate on project timelines, status and results, executive presence and public speaking capability and strong ability to problem-solve and think critically
  • Team player with enthusiastic attitude and entrepreneurial spirit. Eager to learn, have fun, contribute and make an impact
  • Ability to self-motivate, work well across teams, work on multiple projects at the same time, and produce high-quality work; excellent organizational skills with the ability to multitask and prioritize high volume, high priority initiatives
  • Proficiency in Microsoft Office, e.g. Word and PowerPoint


Preferred qualifications, capabilities, and skills:

  • An understanding of regulatory and legal guardrails and policies within financial services


About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.

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JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands.

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