Marketing Strategy Lead-Branch Merchandising Design

Posted 2 Days Ago
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New York, NY
Hybrid
Senior level
Financial Services
The Role
This role involves leading the development, execution, and optimization of a merchandising and art program within a branch transformation initiative. Responsibilities include overseeing fixture placement, optimizing floor plans, and managing collaborations with agencies and branch staff to enhance customer experiences. Strong analytical and planning skills are essential, along with proficiency in Microsoft Excel and PowerPoint.
Summary Generated by Built In

Job Description
We are seeking to expand our team with a talented and experienced marketing leader who will help define, execute, and optimize our new merchandising and art program including strategy, associated fixtures, and creative application.
As a Marketing Strategy Lead in Consumer Bank Marketing, you will be part of our high-profile branch transformation initiative, which is essential to helping us maintain strong quality control in our branches as we continue to scale our new merchandising strategy, art program and fixtures. You will be working with our agency and other partners in real estate, campaign management and the branches, this role will be part of a multidisciplinary team to ensure we deliver best-in-class customer experiences.
Job responsibilities

  • Oversee branch merchandising fixture placement and optimization, ensuring adherence to documented standards and evolving standards as necessary
    • Review and optimize floor plans for merchandising and art
    • Work with agency to identify themes/issues they find in post-installation merchandising to ensure it complies with approved floor plans
    • Work with the agency to ensure creative is appropriately installed and that branch managed content meets our creative and controls standards
    • Oversee agency's on-site coaching with branch staff to help them better execute merchandising, particularly for branch managed content
    • Document and evolve floor plan standards for each branch type
    • Execute and evolve new branch artwork strategy
    • Manage cost and resources effectively, identifying better ways of executing efficiently and eliminating unnecessary bureaucracy
    • Promote a strong controls environment to evaluate, manage to our current controls and procedures; develop preventative processes to strengthen our framework
    • Prepare for and present strategy and program performance to senior leadership
    • Travel occasionally to conduct on-site branch visits


Required qualifications, capabilities, and skills

  • 4-year degree in Marketing, Retail or Business Management
  • 7+ years of marketing experience, including either working at or with external marketing agencies or as part of a retail organization
  • Develops strong partnerships; leads through collaboration; recognized as a team player
  • Proven ability to take initiative, influence others, and achieve results
  • Experienced in marketing strategy and campaign program management
  • Strong analytical, problem solving and planning skills
  • Excels at managing multiple initiatives simultaneously within tight deadlines
  • Excellent written and verbal presentation skills - especially for C-suite audiences
  • Highly proficient in Microsoft Excel and PowerPoint


Preferred qualifications, capabilities, and skills

  • Highly curious and never settles for good enough - experienced in developing and executing test and learn plans
  • Experienced in delivering end-to-end customer experience to ensure excellence throughout
  • Faces facts, acts on issues quickly, removing roadblocks, eliminating unnecessary bureaucracy and learning from mistakes
  • Demonstrates effective management of details and financials
  • Understands and applies proactive risk mitigation, manages through issues and escalates appropriately


About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.

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250,000 Employees
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JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands.

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