Marketing Operations Manager

Posted 22 Days Ago
New York, NY
Mid level
Agency • Marketing Tech • Professional Services • Software
NYC based MOPs consultants making expert level consulting accessible to companies all over the world
The Role
The Marketing Operations Manager will collaborate with clients to design and manage marketing automation practices using platforms like Marketo, Hubspot, and Pardot. Responsibilities include campaign execution, data management, system maintenance, and client communication, ensuring optimal marketing performance.
Summary Generated by Built In

PLEASE STOP AND READ THIS BEFORE CONTINUING:

This job requires marketing automation expertise. Please only apply if you are a power-user of Marketo, Hubspot or Pardot.

 

We are looking for a Marketing Operations Manager to join our client services team in NYC once it is safe to resume in-person operations. This position is remote at the moment.

As a Marketing Operations Manager you will play a pivotal role in contributing to the growth of our organization by working with our clients to create, optimize and manage sustainable and scalable marketing automation practices.

Our ideal candidate is a data-driven self-starter, who is able to combine process-oriented thinking and data analysis with creative ideation and strategy development. You love working with a creative and collaborative team, while bringing knowledge and expertise to the table.

Who we are:

Nomad is a boutique marketing operations consulting firm that works with B2B SaaS companies around the world. Nomad was founded by two marketing ops experts who had a different way of thinking and wanted to share their expertise with companies of all shapes and sizes. Nomad encourages individual thought, and applauds willingness to execute new ideas. We are a “roll up your sleeves and get your hands dirty” start-up that is rapidly growing. If you want to be surrounded by fellow marketing operations enthusiasts that spend their time pushing the boundaries of marketing automation and other compatible technologies, then this job is for you. We are a small company, but we have an aggressive and calculated growth plan over the next two years; we are looking for someone who thrives in start-up world and culture that comes with it. We're a collaborative team that values teamwork and operates with a team first mentality. We do not work with a**holes, both clients and team members, and work extremely hard to protect our culture.

Initial Responsibilities

  • Communicate directly with clients to transform their business needs into platform requirements.
  • Oversee and execute Marketo/Hubspot/Pardot campaigns, nurture programs, landing pages, and emails.
  • Develop, monitor, test and optimize Marketo/Hubspot/Pardot programs for all stages of the marketing and sales funnels.
  • Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis; list management; and lead processes in Salesforce.com.
  • Manage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
  • Perform day-to-day system maintenance and configuration of Marketo/Hubspot/Pardot, driving improvements and employing best practices.
  • Monitor Slack and own communication with clients, including ad-hoc Zoom meetings and weekly check ins.
  • Admin and implement platforms such as Bizible
  • Strategize with clients to further utilize their tech stack and integrate in advanced marketing programs

Follow-on Responsibilities

  • Salesforce administration of client's instance
  • Implementation and migration of marketing automation platforms for current or new clients
  • Implementation and administration of new platforms for current clients
  • Own and operate AMB platforms such as Demandbase and Terminus
  • Build and present data models including attribution reporting, marketing performance, and MQLs
  • Create training programs for clients/stakeholders and new Nomad employees

Requirements

  • 2+ years of experience as a power user of either Marketo, Hubspot or Pardot
  • Demonstrated success executing marketing campaigns with expertise using Marketo/Hubspot/Pardot, including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs; and reporting on campaign analytics
  • A track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks and promoting events
  • Knowledge of HTML for cosmetic edits and alterations
  • Desire to learn and grow within the marketing operations function
  • Excellent communicator - we talk to our clients daily and great communication skills are essential to this role

 

Benefits

  • Top of the line health, dental and vision insurance
  • MTA stipend
  • Gym Membership stipend
  • 401k Plans
  • Unlimited Vacation
  • Catered Lunch
  • Annual Company Retreat (its fun we promise!)

Top Skills

Hubspot
Marketo
Pardot
The Company
New York, NY
12 Employees
On-site Workplace
Year Founded: 2016

What We Do

Nomad is a marketing and revenue operations agency based in NYC. We work with B2B companies of all shapes and sizes around the world. We operate on subscription based model to make expert level marketing operations consulting accessible to all companies! Our clients include CarFax, Fortune, Tenable, Handshake, Marin Software and Numerator.

Nomad is a team of marketing and sales operations experts who work together to push whats possible in marketing technology. All team members are masters in Marketo, Hubspot, Pardot and Salesforce and continue to grow their knowledge in the complimentary platforms such as Bizible, Demandbase, Lean Data etc. Our clients all have different technology stacks and different needs therefore we adapt, learn and continue our marketing operations education on a daily basis. No day is the same at Nomad and it keeps your on your toes! We are a team first company, we work together and collaborate to provide our clients with the best possible solutions to fit their business needs.

If you work in marketing operations or revenue operations and want to be surrounded by a team that geeks out on furthering their mastery and education, then this is the job for you! Come join us and push whats possible in marketing and sales operations for companies globally!

Why Work With Us

Nomad functions as an employee first, team first company. We operate on the core value of mutual respect between all employees and clients and go great lengths to protect our culture. We value growth and education and continue to invest in our employees by providing endless growth opportunities. We have 0% employee turnover as of today!

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