Hi there, thanks for checking out the Marketing Manager role at MealPal!
Are you a growth marketer with experience in a variety of channels? Are you a creative problem solver who is ready to drive results?
MealPal is looking for a Marketing Manager to lead new member acquisition. This is a hands-on role combining execution and strategic thinking. You will be managing multiple channels and campaigns across MealPal markets with a focus on customer acquisition. You will have a strong marketing background combining analytical abilities, creative skills, excellent communication and attention to detail.
Responsibilities:
▪️ Execute our marketing and communication activities across digital and off-line channels. You will be generating new leads, acquiring new members and winning back lapsed members
▪️ Digital channels include (but not limited to): SEM, paid and organic social, retargeting, affiliate, SEO, referral marketing, influencer and email / SMS marketing. Off-line channels may include print, flyering and event activations
▪️ Continuously test new channels and creative marketing messaging - helping inform ongoing marketing strategy. Contribute to landing page optimizations and user flow changes.
▪️ Track, analyze and report impact of each campaign and optimize for performance with a test-and-learn approach
▪️ Work with data and dig into numbers; have a deep understanding of marketing/ growth KPIs, metrics, and reporting with ability to translate into concrete insights
▪️ Partner with design and product teams to create assets needed for marketing campaigns
Requirements:
▪️ This role is ideal for candidates with 3-5 years of experience in marketing
▪️ Start-up marketing experience is a plus. Generally you are a scrappy self-starter willing to roll up your sleeves and drive projects to completion.
▪️ Data-driven with a problem-solving mentality. Strong Excel skills
▪️ Familiarity with all social media platforms; creative and witty
▪️ Nice to have (but not essential) basic understanding of SQL and prior experience working with a subscription based business
▪️ This is a full-time in-office role based in New York, Monday - Friday. It is not a hybrid or remote working role.
Compensation:
▪️ Competitive base salary - starting at $100k per year (up to $150k per year for exceptionally experienced candidates)
▪️ Meaningful equity and the opportunity to build something
▪️ 401(k) with Employer Match
▪️ Health, Vision, & Dental benefits (healthcare is 100% covered by MealPal)
▪️ Paid vacation time
▪️ Free lunch and dinner
▪️ Opportunity to work with a smart, passionate team
MealPal is an extraordinarily collaborative team building an amazing service for our customers and restaurant partners. We work best when working together. This role will be working full-time Monday to Friday on-site at our office in Midtown Manhattan.
Food is an exciting industry to work in. If you have achieved real success in a b2c environment and are ready for your next challenge - this could be exactly the role you are ready to take a bite out of!
Top Skills
What We Do
Here at MealPal, we help customers find delicious meals in their city at an affordable rate while partnering up with restaurants to drive additional revenue & volume during their busiest hours!
Why Work With Us
The MealPal team is creative, hard-working, and fun... oh, and we really like lunch! We are a group of humble individuals working hard to empower the world to eat intelligently and help restaurants build a better business. We are hungry for success and do what others say cannot be done!
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