Founding Product Marketing Lead

Sapien is rethinking how finance teams operate in the age of AI. We're building toward an autonomous CFO—systems that run company financials end-to-end. Our platform analyzes complex financial data in real time to increase decision cadence, prevent costly mistakes, and surface value. Sapien has caught multi-million-dollar errors, saved thousands of jobs, and returned significant dollars to customers' bottom lines.

We partner with traditional businesses—manufacturing, healthcare, restaurants, and large enterprises—to deeply understand and automate their financial workflows. We're HQ'd by Madison Square Park in NYC and backed by General Catalyst, Neo, and top operators from Google, OpenAI, Microsoft, Ramp, and Stripe (over $9M raised).

We're hiring our Founding Product Marketer to own how the market understands Sapien. Finance teams are drowning in AI noise. Your job is to cut through it: sharpen our positioning, build the narrative that makes CFOs lean in, and arm every customer-facing conversation with messaging that lands.

You'll sit at the intersection of product, sales, and the founders. You'll take what engineering is building and turn it into language buyers act on. You'll take what sales hears in the field and turn it into sharper positioning. And you'll own the launches, assets, and narrative that compound as we scale. This is a zero-to-one seat: no playbook, no existing brand machine, full ownership of how Sapien shows up in the market.

• Own Sapien's core messaging and positioning: who we're for, what we replace, and why now.

• Build and refine buyer personas across CFOs, FP&A, and finance leaders, grounded in real customer conversations.

• Shape the company narrative with the founders, from website copy to investor-facing materials to category POV.

• Own the product launch process end-to-end: what we ship, how we frame it, and how the market hears about it.

• Arm the sales team with the assets that win deals: pitch decks, battlecards, one-pagers, case studies, and competitive intel.

• Turn customer wins into proof: case studies and stories that make the next deal easier than the last.

• Develop a deep understanding of finance workflows, the modern finance tech stack, and the competitive landscape.

• Feed structured signal back to product and leadership: how buyers talk, what objections recur, and where the category is heading.

• 2–5 years in B2B SaaS marketing, ideally at a startup or high-growth company where you were a generalist doing the work, not just managing it.

• Full-stack marketing execution. You've personally written blog posts, run ad campaigns, designed assets, pitched press, and built a content calendar. You're not specialized in just one channel, rather working across the board.

• Strong design sense. You can produce polished visuals in Figma, Canva, or similar tools. You don't need to be a professional designer, but your work should look like it came from one.

• Writing that lands. You can write a case study that a CFO forwards to their team, a LinkedIn post that gets shared, and ad copy that converts across different voices

• Data-literate. You understand pipeline attribution, CAC, ad spend ROI, and content performance metrics. You make decisions based on what the numbers say.

• Comfortable moving fast in ambiguity. There's no playbook yet. You'll build it, run it, measure it, and iterate.

• AI-native. You're energized by applying AI to transform how businesses run.

• Ambiguity-shaping. You turn nebulous problems into a first pass and drive to resolution.

• Extreme ownership. You identify what's next—and do it. If you say it, it gets done.

• Speed & hustle. You bias to action and move with urgency without sacrificing quality.