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Zocdoc

Marketing Events Manager

Job Posted 6 Days Ago Posted 6 Days Ago
Easy Apply
Hybrid
New York, NY
120K-179K Annually
Mid level
Easy Apply
Hybrid
New York, NY
120K-179K Annually
Mid level
As a Marketing Events Manager, you will design and execute event programs, collaborate with sales and marketing teams, and track event success metrics to drive lead generation and customer engagement.
The summary above was generated by AI

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.


Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. 


We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.


Your Impact on our Mission

We’re building a world class Marketing team at Zocdoc -- and we’re growing fast! As Marketing Events Manager, you’ll lead the charge on designing event programs for our Provider business, helping us define strategy, execute, and measure impact. The ideal candidate is both experienced marketing to B2B audiences and enthusiastic about building successful programs from the ground up. Reporting to the head of Provider Marketing, this role will collaborate closely with partners in Sales and Marketing Ops to align on the right goals and tactics, set up baseline tracking/measurement, and drive quality pipeline. It’s a great opportunity for a hands-on marketer to make a big impact on a key and highly visible part of the business.


 You’ll enjoy this role if you are...

  • Curious about trying new things, challenging assumptions, and solving puzzles in new ways
  • Excited by the challenge of building an all-new program and helping shape new processes and strategies
  • Able to see the big picture and translate high-level strategy into operational tactics
  • Highly collaborative and used to working with various team dynamics across Sales, Marketing, Data, Creative, etc.
  • Serious about your work, but not about yourself.  Let’s face it - the way this last year went, you kind of need a sense of humor


Your day to day is...

  • Developing and executing a comprehensive events strategy that aligns with marketing and sales objectives
  • Planning, managing, and executing a portfolio of events, including industry trade shows, conferences, hosted events (dinners/roundtables) and webinars
  • Identifying new event opportunities that align with target audiences and market trends
  • Owning event planning and logistics, including venue selection, sponsorship negotiations, and contract management
  • Defining and tracking event success metrics, ensuring events contribute meaningfully to lead generation, sales pipeline, and customer engagement
  • Working closely with sales and SDR teams to develop pre- and post-event strategies that maximize lead conversion
  • Implementing lead capture and follow-up processes to accelerate event-sourced revenue
  • Partnering with demand generation, content, and digital teams to drive event promotions and increase registrations
  • Managing relationships with industry organizations, event partners, and vendors to ensure flawless execution


You’ll be successful in this role if you are… 

  • A B2B Events Pro: 4+ years of experience planning and executing B2B marketing events, ideally in healthcare technology, SaaS, or enterprise software
  • A pipeline-Driven Marketer: You understand how events fuel demand generation and have a track record of driving measurable business outcomes
  • Strategic & Hands-On: You can develop event strategy while also rolling up your sleeves to execute logistics
  • Data-Driven: You have experience setting and analyzing KPIs to measure event ROI
  • A Relationship Builder: You excel at partnering with sales, customer success, vendors, and external organizations to maximize event impact
  • An Excellent Communicator: You possess strong verbal and written communication skills, with the ability to present ideas, write compelling event copy, and represent the brand professionally
  • A Self-starter: You have the ability to manage multiple projects autonomously in a high-growth environment



Benefits:

  • Flexible, hybrid work environment
  • Unlimited PTO
  • 100% paid employee health benefit options
  • Employer funded 401(k) match
  • Corporate wellness programs with Headspace and Peloton
  • Sabbatical leave (for employees with 5+ years of service)
  • Competitive parental leave
  • Cell phone reimbursement
  • Catered lunch everyday, along with snacks
  • Commuter Benefits 
  • Convenient Soho Location
  • Great Place to Work Certified 



Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range

$119,500$179,000 USD

About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. 

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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Top Skills

B2B Marketing
HQ

Zocdoc New York, New York, USA Office

568 Broadway, New York, NY, United States, 10012

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