Position Overview
Lead SureStart's marketing and brand strategy, driving our mission through innovative marketing initiatives, compelling storytelling, and data-driven growth strategies. As a key member of the team, you'll shape our market presence while building and scaling our marketing operations from strategy through tactical execution.
Core Responsibilities
Brand & Product Marketing Leadership
- Define and execute SureStart's brand strategy, elevating our position in the AI education space
- Leverage our visual content platform to develop data-driven insights that inform brand storytelling and market positioning
- Drive market research and competitive analysis to identify opportunities and optimize our go-to-market approach
- Own the evolution of our corporate identity, including website redesign and brand refresh initiatives
Marketing & Growth Operations
- Develop and execute comprehensive marketing campaigns across multiple channels (email, paid media, events, content)
- Manage paid digital advertising campaigns across platforms to drive targeted growth
- Craft and submit speaking & award submissions to drive brand visibility
- Create and implement product marketing strategies that drive adoption and revenue growth
- Lead product launches and feature releases, working closely with Product and Business Development teams
- Build and optimize our marketing tech stack to enable scalable growth
- Oversee social media strategy and integration with broader marketing initiatives
Digital Marketing & Performance Analytics
- Own and optimize the corporate website, ensuring content accuracy, functionality, and brand alignment
- Drive SEO strategy through keyword research, content optimization, and technical improvements
- Collaborate with web developers on advanced website updates and troubleshooting
- Monitor website performance using Google Analytics and other tools
- Implement and maintain marketing automation systems and workflows
- Establish and track key performance indicators (KPIs) across all marketing initiatives
- Provide regular reporting on campaign performance and ROI
- Use tools like Google Analytics, SEMrush, and others to drive data-informed decisions
- Monitor industry trends and emerging technologies to maintain competitive advantage
Content & Community Development
- Spearhead our content strategy, including thought leadership, sales enablement materials, and customer/student success stories
- Develop and manage content calendars across all platforms
- Launch and manage our flagship podcast program, establishing SureStart as a thought leader in AI education
- Cultivate strategic partnerships and customer advocacy programs to amplify our market presence
- Create compelling case studies and testimonials that showcase our impact
- Oversee content repurposing across channels to maximize reach and engagement
Qualifications
- Bachelor's degree in Marketing, Communications, or related field; MBA preferred
- 6+ years of marketing experience, with demonstrable success in B2B technology or education sectors
- Proven track record of building and scaling marketing operations in high-growth environments
- Deep expertise in digital marketing platforms, SEO tools, and analytics (Google Analytics, SEMrush, Ahrefs)
- Proficiency in CMS platforms and marketing automation tools (WordPress, HubSpot, Mailchimp)
- Strong analytical skills with experience in data-driven decision making
- Excellence in strategic thinking and cross-functional leadership
- Outstanding written and verbal communication skills
- Experience in AI, education technology, or workforce development preferred
- Working knowledge of design tools (Canva, Adobe Creative Suite) a plus
This role offers the opportunity to shape the future of AI education while building a category-defining brand in a rapidly growing market. The ideal candidate will combine strategic vision with hands-on execution capabilities to drive SureStart's next phase of growth.
Additional Information:
Compensation will be competitive and commensurate with experience. SureStart is an Equal Opportunity Employer/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. No agencies please.
Top Skills
What We Do
SureStart is building a platform that trains, mentors, and connects diverse candidates to jobs in Machine Learning, NLP, Data Science, and other emerging tech fields.
We provide pre-professional students with an end-to-end pipeline for tech and AI job readiness. We begin by training students in technical and strategic career skills to ace technical interviews using a collaborative learning model. Proximate mentors support students throughout their training, who offer guidance, encouragement, and accountability. From there, they are connected to job opportunities with SureStart industry ‘partners’ through an "always on" job fair on our platform.
At SureStart, we pride ourselves on putting our money where our mouth is: our mission of opportunity equity is built into our business model. We ensure the student is never burdened with the high cost that accompanies programs like ours --- neither before nor after the job hunt. Our customers are companies and universities --- both of whom benefit from diverse talent pool development, a significant reduction in recruitment time, and meeting DEI goals through a process. It’s a win-win-win!
Why Work With Us
We are a small but mighty team. Working here provides the opportunity to really own your work and run with it. As you help us grow, you will grow. We are a remote "office", provide unlimited time off, paid holidays off & your birthday is your own personal holiday :)
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