Marketing Associate

Posted 2 Days Ago
New York, NY
Hybrid
Junior
eCommerce • Food • Pet • Manufacturing
Spot and Tango is an innovative pet health & wellness brand dedicated to providing dogs with fresh, human grade meals.
The Role
As a Marketing Associate, you'll shape brand experiences, manage the ambassador program, support PR initiatives, and execute grassroots marketing activations. The role involves recruiting and maintaining ambassador relationships, creating engaging content, and analyzing campaign performance to optimize efforts.
Summary Generated by Built In

Who We Are

Spot & Tango is an innovative pet health & wellness brand that delivers personalized meal plans on a subscription basis. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial! We have lofty goals (to make every dog in the country healthier, and every pet parent happier!) and we are looking for the right people to help us get there. This is an exciting opportunity to join a VC-backed, high-growth, e-commerce startup and have an outsized impact in an extremely fast-paced environment. Plus, you get to think about dogs all day!

The Role

As a Marketing Associate at Spot & Tango, you’ll play a vital role in shaping how our brand is experienced by customers, partners, and the community. You’ll manage and grow our ambassador program, support public relations initiatives, and execute grassroots activations to build brand awareness. This role is ideal for someone detail-oriented, collaborative, and comfortable working both strategically and in the weeds.

Responsibilities

Ambassador Program

  • Build, manage, and scale our ambassador program to amplify Spot & Tango’s mission and reach.
  • Draft creative briefs for ambassadors and influencers. Review and provide constructive feedback on content submissions to maintain quality standards. 
  • Recruit, onboard, and maintain direct relationships with brand ambassadors and influencers. Ensure creator alignment with key program objectives and brand voice. 
  • Monitor ambassador activity and performance, using data to optimize engagement and impact on business objectives.

Public Relations

  • Assist with PR initiatives, including managing press materials and supporting press events and activations.
  • Collaborate with the team to craft compelling stories and pitches that resonate with media and influencers.

Grassroots Marketing

  • Ideate and execute creative, cost-effective local activations to build brand awareness.
  • Partner with dog-friendly businesses, local organizations, and community events to create meaningful touchpoints.
  • Take ownership of grassroots initiatives, from planning to execution.

Cross-Functional Collaboration

  • Work with the broader marketing and operations teams to ensure cohesive campaigns and activations.
  • Support the development of marketing assets, presentations, and campaigns.
  • Track and analyze the performance of campaigns, using insights to recommend improvements.

Requirements

  • 2-3 years of marketing experience, ideally with exposure to ambassador programs, public relations, or event marketing.
  • Strong organizational and project management skills.
  • Exceptional written and verbal communication skills.
  • A proactive, solutions-oriented mindset—you’re ready to tackle challenges head-on.
  • A customer-centric perspective, always considering the short- and long-term implications of decisions.
  • A love for dogs (a furry companion at home is a plus!) and a genuine interest in pet wellness.

Spot & Tango is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

What the Team is Saying

Jeff
Kieran
Shohini
Allie
Jenna
Jacqueline
Marc
The Company
New York, NY
88 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

Here at Spot & Tango, we are on a mission to make your pet healthier and happier, simplifying your role as a pet parent along the way. Put simply: we exist to create more happy days with your dog.

Since 2018, we’ve been cooking up fresh, whole ingredient meals personalized for dogs at prices humans can afford. We even created an entirely new category with UnKibble, the only Fresh Dry™ food for dogs. That’s how much we believe in the benefits of real food for our loyal companions.

Our recipes are made with only whole vegetables, fruits, grains, and meats that we’d eat too. Plus, every vet-formulated meal plan is delivered directly to your door and completely customized to your dog’s weight, age, activity level, and health goals.

Why Work With Us

At Spot & Tango, we know that we're only as good as our people. We look for candidates who ask the right questions, have an entrepreneurial spirit, and learn at light speed. While we value experience, we also appreciate (and seek out!) fresh perspectives.

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Spot & Tango Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid policy requires employees to work in-person at our New York office Monday, Wednesday and Thursday. Employees are able to work from home on Tuesday and Friday.

Typical time on-site: 3 days a week
New York, NY

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